Adding VAT
Multiply the net price by one plus the rate. At 20%, 100 becomes 120.
Free tool · Calculator
Add or remove VAT, in one step.
Pick the country, enter an amount and choose whether it already includes VAT. Useful for pricing, feed prices and reading ad revenue net of tax.
Use the tool
- Free
- No sign-up
- Runs in your browser
Your numbers
–Price including VAT
–Price excluding VAT
–VAT
Bulk modeCSV, TSV or paste from a spreadsheet
Upload a price list. Every price comes back with the net price, the VAT and the gross price. Add a rate column to use different rates per row.
Settings for every rowUsed when a column is missing
Results
Runs in your browser. Nothing you type or upload is stored or sent.
How to read it
Two directions, one rate.
Removing VAT
Divide the gross price by one plus the rate. At 20%, 120 becomes 100, and the VAT is 20, not 24.
Standard rates only
Many products use reduced rates. Food, books and children's clothes often have lower or zero rates, so check with your accountant.
In ad reporting
If your tracking sends prices including VAT, your ROAS is inflated by the VAT rate. Strip it out before comparing with your margins.
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Questions
Before you ask.
Can I do many at once?
Yes. Switch to Bulk mode, upload or paste a CSV with a header row and map the columns. Every row is processed in your browser and you download the results as a CSV. Nothing is uploaded to us.
Are these rates current?
They are the standard rates as we last checked them. Rates change from time to time, so confirm with HMRC, your national tax authority or your accountant before filing anything.
Should Merchant Center prices include VAT?
For the UK and EU, yes. Shopping ads must show the price the shopper pays, including VAT, and it must match the landing page.
Is my data stored?
No. Everything runs in your browser.
Next stepGet in touch
Feed prices getting flagged?
Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.
01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.