Google Ads, Microsoft Ads, Meta and LinkedIn for Birmingham manufacturers, retailers and service firms. A remote team on UK hours runs your campaigns every day and judges them on orders and leads, not clicks.
Welcome to BirminghamKey sectorsManufacturing, automotive, professional services, retail
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Birmingham and the wider West Midlands combine manufacturing, professional services and a busy retail centre. Each sells in its own way, so each gets its own campaign structure.
Automotive suppliers, engineering firms and manufacturers across the West Midlands sell on quotes and long sales cycles. Search and Microsoft Ads target part numbers and specifications, and offline conversions show which clicks became orders.
Law firms, accountants and consultancies in the city's business district compete for a small number of valuable searches. Tight keyword lists, strong negatives and call tracking keep spend on people ready to instruct.
The Jewellery Quarter is one of the city's best known trades, and many of its businesses now sell online. Shopping feeds with clear metal, stone and size attributes help the right pieces show for the right searches.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Birmingham business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Birmingham include manufacturing, automotive, professional services, retail.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Birmingham brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Birmingham: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
From NEC shows to Christmas trading, these are the points where demand in and around Birmingham shifts.
The first gifting peak of the year, and a busy one for jewellers. Shopping campaigns for rings, necklaces and gifts get budget and promotions a fortnight ahead of delivery cut-offs.
The dog show brings visitors to the NEC every March. Pet brands time launches and offers around it, and Search and Meta are planned to match.
The market fills the city centre for weeks. Retailers and hospitality nearby run longer ad schedules, with Christmas copy and opening hours kept current.
Retail auctions are at their busiest. Budgets rise in measured steps through November, and promotions go into the feed before the day, not on it.
Sale prices go live in the feed overnight, and campaigns stay funded through the quiet week to New Year, when shoppers are off work and browsing.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Birmingham office and no staff based in the city. Serann Marketing is a remote team that works on UK hours, and we work with Birmingham businesses by video call, email and shared dashboards. You talk directly to the specialist in your account.
Yes. B2B is one of our four packages. We build Search, Microsoft Ads and LinkedIn around what buyers type, track quote requests through to orders, and feed that back into bidding. A commercial catering and heating parts supplier we run reached 14.12x ROAS in its best month.
Yes. Campaigns can target Birmingham, the wider West Midlands or a radius around a site, with different bids for areas that convert better. For national sellers, we review location data every month and pull back where spend does not turn into orders.
We audit the account with read-only access: tracking, search terms, feeds, structure and budgets. You get the findings in plain numbers and the changes we would make first, then we agree targets and budget with you before anything goes live.
Yes. Microsoft Ads often suits B2B, because it reaches people searching on work computers. We bring across proven Google campaigns, then adjust bids, negatives and audiences for Microsoft's own search terms rather than leaving a copy running untouched.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Birmingham businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Share your website and what the ads spend each month. With read-only access, a specialist reviews the account and writes up the three changes we would make first.
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