Google Ads, Shopping, Meta and Microsoft Ads for Nottingham retailers, health and beauty brands and service firms. A remote team on UK hours runs your campaigns daily and judges them on orders and leads.
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Nottingham is home to major health and beauty retail, life sciences, two universities and a busy city centre. Its businesses sell locally, nationally and online, often all three at once.
Health and beauty is a big part of Nottingham's business story, and a crowded category online. Clean feeds, plus Shopping and Performance Max split by margin, keep spend on products that make money, not only the ones that sell.
Life sciences and medical technology firms sell to researchers, clinicians and procurement teams. Search and LinkedIn are built on precise terms, with healthcare ad policies checked before launch and enquiries tracked to deals.
Clinics, salons, restaurants and shops across the city and suburbs need calls and bookings, not website traffic. Local Search, Google Business Profile and call tracking measure what actually came in.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Nottingham business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Nottingham include health and beauty, life sciences, education, retail.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Nottingham brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Nottingham: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The points in the year when Nottingham demand shifts, with feeds and budgets ready first.
Beauty gifting, fragrance and sets have a short, busy window. Shopping promotions and delivery cut-offs go live about two weeks ahead.
Two universities bring students back for the new year. Food, beauty, fitness and services aimed at them run their strongest autumn campaigns.
The historic fair on the Forest Recreation Ground draws big crowds. Food, hospitality and family attractions nearby run local ads around its dates.
Health and beauty is one of the most discounted categories online. We decide with you which products to push and which to protect, then load the feed in advance.
Gift sets and stocking fillers get their own Shopping campaigns, with delivery cut-off dates in the copy and budgets that stop when orders can no longer arrive.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We do not have an office in Nottingham or staff based there. We are a remote team on UK hours and work with Nottingham businesses through video calls, email and shared dashboards, with one specialist running your account.
Yes. We run several beauty and haircare accounts. One UK and EU skincare account reached 7.97x ROAS in its best month, December, turning $19,552 into $155,844. Accounts run in GBP; figures converted to USD. Individual results vary.
Yes. Google and Meta restrict ads for some health products and services, and some need certification. We check your products and pages against the policies before launch, so campaigns are not built on ads that will be disapproved.
Yes. Some clients keep their own marketer and use us for the specialist parts: Google Ads, Shopping feeds or tracking. We agree who owns what in writing, so changes are never made twice.
You do. Every account stays in your business's name, and we work through access you grant and can remove at any time. If we stop working together, nothing needs to be handed back.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Nottingham businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Send a brief about your brand and channels. Using read-only access, a specialist reads the account and replies with the first three changes we would make, yours to keep either way.
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Google Ads
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Performance Max
TikTok Ads
Amazon Ads
Merchant Center
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GA4