Google Shopping

Google Shopping management, built on the feed.

Shopping ads, Performance Max and Merchant Center for online stores. Most Shopping accounts are held back by product data, not by bids, so that is where we start.

$7.56MConversion value
$805KAd spend managed
9.40xAverage ROAS
16.83xBest single month ROAS

Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.

What we do

Feed, structure, then budget.

In that order. Budget moved onto a weak feed buys more of the same clicks. A clean feed and a clear structure make every dollar after it work harder.

01Merchant Center

Approved, and staying approved

We audit the account the way Google's review does: business details, policies, checkout, prices and availability. Then we fix disapprovals at the cause, not product by product.

  • Account issues and misrepresentation checks
  • Disapprovals grouped by cause
  • Prices and stock matched to the site
02Product data

Titles written for real searches

Product titles and attributes are rewritten around the words people actually type, with brand, product type, size and the detail that decides the sale.

  • Titles, product types and categories
  • GTINs, brands and variants checked
  • Supplemental feeds when the store cannot change
03Campaigns

Shopping and Performance Max, split by margin

Products are grouped by what they earn, not by how the store menu is laid out, so best sellers and high margin lines get the budget they deserve.

  • Standard Shopping and Performance Max in one plan
  • Brand exclusions and negative keywords
  • Targets set on profit, reviewed every week
From our accounts

Feed work, in numbers.

Google Ads data, complete months only. Clients are named by sector. Accounts run in GBP; figures converted to USD.

Commercial catering and heating parts

A rebuilt feed without touching the website

12.90xBlended ROAS
$67,543Best month value
14.12xBest month ROAS

A B2B parts supplier with no back-end site access, so every fix went through a supplemental Merchant Center feed: titles, product categories and GTINs.

Fabric and textiles retailer

From loss-making Shopping to its best month

4.4xValue growth
2.2xSpend growth
8.96xAugust ROAS

A manual CPC Shopping campaign was losing money. We replaced it with a target ROAS structure, added brand exclusions, and conversion value grew 4.4x in two months while spend grew 2.2x.

Individual results vary. Accounts run in GBP; figures converted to USD. See every account.

The first month

From feed audit to scaling.

The same order on every store, so the budget only grows once the product data can carry it.

Week 1

Feed and account audit

Merchant Center issues, product data, tracking and margins by product line.

Week 2

Fix the product data

Titles, categories and identifiers fixed at the source or in a supplemental feed.

Week 3

Restructure by margin

Shopping and Performance Max split by what products earn, with brand kept apart.

Week 4

Scale what sells

Budget moved in measured steps to the products and campaigns that return most.

Questions

Before you ask.

Do you work with Shopify and WooCommerce stores?

Yes, and with other platforms too. When a store cannot change its product data at the source, we fix it in a supplemental feed in Merchant Center instead.

Should we use Standard Shopping or Performance Max?

Usually both, with a clear job for each. Performance Max reaches more placements; Standard Shopping gives tighter control over specific products and search terms. Which one leads depends on your margins, your catalogue and how much data the account already has.

Our Merchant Center account is suspended. Can you help?

Yes. We check the account against the same points Google's review looks at, fix what is wrong on the site and in the account, and only then request a review. Each failed review can make the waiting period before the next one longer, so the first request should be the right one.

Do we keep ownership of the accounts and the feed?

Always. Ads accounts, Merchant Center and any feed rules stay in your name. We work with access you grant and can remove at any time.

Next step

See where your Shopping spend leaks.

Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.

01You send a short brief about the store.
02We read the account and the feed with read-only access.
03You get three changes in writing, yours to keep either way.
Get in touch