Free tools

Free PPC tools, no sign‑up.

Feed checkers, search term analysers, scripts and calculators our specialists use on client accounts every week. Everything runs in your browser, nothing is stored or sent anywhere.

ROAS and break‑evenLive
Break‑even ROAS2.86x
Profit after ads$14,400
Open the full calculator
AI visibilityChatGPT promptsROASFeed checkerSearch termsScriptsPlacementsA/B testsProduct schemaACoSCACLTVUTMVATShopping titlesAd preview
The toolkit

21 tools. One job each.

Pick the job you need. Calculators open with example figures and the checkers come with sample data, so you can see how each one works before you use your own.

82
ChatGPTClaudePerplexityCopilotGemini
Prompt to improve
01AI checker

AI visibility checker

Score how easily ChatGPT, Claude, Perplexity and Google AI can read your site, then copy a prompt that fixes it.

Open tool
71
GA4Google AdsMeta PixelConsent Mode v2TikTok
Inside GTM-XXXXXXX
02Tracking checker

Ad tracking checker

See which ad pixels, analytics tags and consent tools a website runs, including inside Tag Manager, and what is missing.

Open tool
92%products without errors
Missing GTIN or MPN214
Promotional words in title37
Sale price above price6
03Checker

Merchant Center feed checker

Upload your product feed and see missing attributes, bad GTINs and title problems before Google does.

Open tool
PromptWrite 15 headlines, 30 characters max…
AIBarrier Serum for Sensitive Skin (29)
ChatGPTClaudeGemini
04AI prompt

Google Ads copy prompt builder

Fill in your product and get a ChatGPT or Claude prompt that writes 15 headlines and 4 descriptions within the limits.

Open tool
PromptThree angles: problem, proof, offer…
AIHook: Your skin, finally calm (25)
ChatGPTClaudeGemini
05AI prompt

Meta ads copy prompt builder

Get a prompt that writes Facebook and Instagram primary text, headlines and video hooks in three different angles.

Open tool
PromptRewrite every title, 150 max, CSV out…
AIAUR-BS-30, Aurelle Barrier Serum 30ml…
ChatGPTClaudeGemini
06AI prompt

Shopping title prompt for AI

A prompt that rewrites a whole feed of product titles for Google Shopping, ready to paste back as a supplemental feed.

Open tool
free$412
diy$186
jobs$121
how to$98
No conversions21%of spend
07Analyser

Search terms n-gram analyser

Paste a search terms report and see which words spend money without sales. Copy them as negatives.

Open tool
Block Puzzle ClassicGame
Super Bright TorchUtility
quick-news-hub.xyzDomain
Flagged8of 13
08Analyser

Placement exclusion list builder

Paste a placements report from Performance Max or Display and build an exclusion list of games, apps and junk sites.

Open tool
// Budget pacing alert
function main() {
  var spend = 7,412;
  if (pacing > 10%) email();
}
Pacing404sAlerts
09Library

Google Ads scripts library

Six ready-to-paste Google Ads scripts: budget pacing, broken URLs, wasted search terms and more.

Open tool
A2.10%
B2.70%
Uplift+28.6%Confidence96.4%
10CalculatorBulk

A/B test significance calculator

Is version B really better? Conversion rates, uplift, confidence and the sample size you need. Bulk CSV mode included.

Open tool
{
  "@type": "Product",
  "gtin13": "5012345678900",
  "price": "32.00",
  "availability": "InStock"
}
PriceShippingReturns
11BuilderBulk

Product schema generator

Product structured data with price, stock, shipping and returns, ready to paste into your product page. Bulk CSV mode included.

Open tool
5.60x ROAS
12CalculatorBulk

ROAS and break-even calculator

See your ROAS, your break-even ROAS and the profit left after ad spend. Bulk CSV mode included.

Open tool
Daily$493Monthly$15,000
13Planner

Google Ads budget calculator

Work back from a revenue target to the monthly and daily budget you need.

Open tool
18%ACoS
TACoS 7.4%Break-even 32%
14CalculatorBulk

ACoS and TACoS calculator

ACoS, TACoS and break-even ACoS for Amazon sellers. Bulk CSV mode included.

Open tool
Impressions412K
Clicks9,870
Conversions414
CTR2.4%CPA$36.20
15CalculatorBulk

Ad metrics calculator

CPM, CPC, CTR, conversion rate, CPA and ROAS from one set of numbers. Bulk CSV mode included.

Open tool
CAC$42LTV$186
16Calculator

CAC and LTV calculator

Cost per new customer, lifetime value and payback period.

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serann.marketing/?utm_source=meta&utm_medium=paid_social&utm_campaign=bf_2026
Copied
17BuilderBulk

UTM link builder

Clean UTM links for GA4, with the same naming every time. Bulk CSV mode included.

Open tool
Sponsored
aurelle-skin.com
Barrier Serum, Sensitive Skin | Calm Skin in 4 Weeks
Dermatologist tested. Free UK delivery over £30. Shop the serum loved by 12,000 customers.
Headline 1 29/30Headline 2 20/30Description 86/90
18PreviewBulk

Google ad preview

Write a search ad, check character limits and preview it. Bulk CSV mode included.

Open tool
£100.00+20%£120.00
UK 20%IE 23%DE 19%FR 20%NL 21%
19CalculatorBulk

UK and EU VAT calculator

Add or remove VAT at UK and EU standard rates. Bulk CSV mode included.

Open tool
JFValMMumAMJJASONBFCMDXmas
20Planner

Marketing calendar 2027

Every key UK, US and European retail date in 2027, with when to start ads.

Open tool
AurelleBarrier Serum30mlSensitive SkinFragrance Free
92/150 characters
21BuilderBulk

Google Shopping title builder

Build product titles in the order shoppers search, within the 150 character limit. Bulk CSV mode included.

Open tool
How they work

Free, private and fast.

In your browser

Every number is worked out on your device. Nothing you type is stored or sent.

No sign‑up

No email, no account, no trial. Open a tool and use it.

Built on real accounts

The same calculators our specialists use on client accounts every week.

Next step

Numbers say it is time for help?

Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
Get in touch