Insights

Notes from inside the accounts.

Practical articles on Google Ads, Shopping, Performance Max and Merchant Center, written by the specialists who run the accounts.

Seasonal planningMerchant CenterPerformance Max

Written byPPC specialist

Anna SmithSerann Marketing

Google Ads and Shoppingdaily

Performance Maxdaily

Meta for online storesdaily

Written from real accounts, not theory.

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Google Shopping agency: what it does, what it costs and how to choose one

A black gift box tied with a ribbon, ready for Black Friday

Seasonal planning

Black Friday 2026 Google Ads: the last 3 weeks checklist.

A week by week Google Ads checklist for Black Friday 2026: budgets, promotions, seasonality adjustments, Shopping feeds and tracking, from 3 weeks out.

Anna Smith · 7 min readRead

Merchant Center

Merchant Center suspended for misrepresentation

A practical checklist for online stores whose Google Merchant Center account was suspended for misrepresentation, before you request a review.

Anna Smith · 6 min readRead

Performance Max

Is Performance Max spending on your own brand?

How to see how much of your Performance Max spend goes on brand searches, and how brand exclusions and negative keywords fix it.

Anna Smith · 5 min readRead

Google Ads audit · read-onlyreading

01Purchases counted twicefix first

02Brand searches inside PMaxexclude

03Search terms with no salesnegatives

04Campaigns limited by budget move budget

Three changes in writing. Yours to keep.

48%of PMax on brand

Wasted spend found30 days

Search terms, no sales$1,696

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