Free tool · Analyser

Stop paying for games and junk sites.

Performance Max and Display spend on apps, games and made-for-ads sites that rarely sell anything. Paste your placements report, review what gets flagged and copy a clean exclusion list.

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Runs in your browser

Your placements reportPerformance Max, Display or Video

Drop the placements report hereGoogle Ads: Insights and reports, Report editor, Performance Max placements. Or paste below.Or paste placements, one per line

Never excludeComma separated domains you want to keepFlag spend without conversions aboveUsed when the report has cost and conversions

Runs in your browser. Nothing you type or upload is stored or sent.

How to read it

What gets flagged.

Mobile games

Puzzle, casino, colouring and idle games bring cheap impressions and accidental taps. Very few shoppers buy from inside a game.

Utility apps

Torches, cleaners, VPNs and QR scanners show ads between taps. Clicks are often accidental, so they look cheap but rarely convert.

Kids content

Channels and apps for children cannot buy your product. Names with kids, nursery or toddler are flagged for review.

Low quality sites

Domains on throwaway extensions, or with long strings of numbers and hyphens, are often made for ads. Plus anything spending without a conversion above your limit.

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92%products without errors

Missing GTIN or MPN214

Promotional words in title37

Sale price above price6

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// Budget pacing alert
function main() {
  var spend = 7,412;
  if (pacing > 10%) email();
}

Pacing404sAlerts

Library

Google Ads scripts library

Six ready-to-paste Google Ads scripts: budget pacing, broken URLs, wasted search terms and more.

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Questions

Before you ask.

Where do I add the list?

In Google Ads go to Tools, Content suitability, Advanced settings, Excluded placements. Google says Performance Max respects account level placement exclusions. Manager accounts can also create a shared placement exclusion list and apply it to client accounts.

Will excluding apps hurt Performance Max?

Not usually. Exclusions remove inventory that rarely converts. Watch conversions for two weeks after adding a large list, and remove any placement that turns out to matter.

Why can I not exclude anonymous.google?

Some publishers hide their names, and Google groups them as anonymous. It cannot be excluded as a placement, so the tool leaves it out of the list.

Is my report uploaded?

No. Everything runs in your browser and nothing is stored or sent.

Next step

Performance Max spending blind?

Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.

01You send a short brief about the business.

02We read the account with read-only access.

03You get three changes in writing, yours to keep either way.

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