Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for Paris brands, from fashion, beauty and luxury to B2B firms in La Défense. A remote team runs French campaigns and judges them on profit, not clicks.
Welcome to ParisKey sectorsFashion, luxury, beauty, finance, tourism
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Paris is known for fashion, luxury, beauty and food, with a major business district at La Défense and a large tourism trade. French shoppers expect French, and the law asks for it in advertising.
Paris brands guard their image closely. Shopping, Performance Max and Meta are set up so brand searches stay separate, creative stays on brand, and prospecting is judged on new customers and profit.
Consultancies, software firms and service businesses in La Défense and central Paris sell to buyers across France. Search, LinkedIn and Microsoft Ads run in French, judged on qualified leads and signed work.
France's Toubon law expects advertising aimed at French consumers to be in French. We run French campaigns with French keywords, ads and landing pages, using copy you approve, and keep English for audiences that need it.
Most business owners in Paris never say PPC. They say Google ads, online advertising or social media ads. It is the same thing: your ads show to people searching or scrolling, you pay when they click, and we make sure those clicks turn into sales and enquiries. Busy sectors in Paris include fashion, luxury, beauty, finance, tourism.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Paris brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Paris: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in EUR. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
French sales dates are set nationally, and the year has its own rhythm. These are the moments Paris campaigns follow.
The winter sales run on national dates set by the state. Feeds, promotions and budgets switch over on the first morning, not the day after.
The womenswear shows, which return in late September, put the city's labels in front of buyers and press. Brands plan launches and Meta creative around both seasons.
The tech conference brings start-ups, investors and large companies to Paris. B2B software firms plan LinkedIn and Search around it.
The summer sales begin on national dates. Sale prices go into the feed on the opening day and budgets rise for the first weeks.
France returns from the summer break all at once. B2B demand restarts, school and office spending peaks, and campaigns paused for August come back.
French retailers now run Black Friday ahead of Christmas. Promotions go into the feed early and budgets rise in steps through November.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Paris office and no staff in France. We are a remote team on UK hours, one hour behind Paris, so most of your working day overlaps with ours. We work with Paris businesses by video call, email and shared dashboards.
Yes. Campaigns aimed at French consumers run in French, with French keywords, ads and landing pages, in line with the Toubon law. French copy comes from you or a translator you trust and is approved before launch. English is kept for international audiences.
French cookie rules, enforced by the CNIL, expect refusing cookies to be as easy as accepting them. We check your banner sends the right Consent Mode v2 signals and that measurement holds up; the legal wording stays with your adviser.
Yes. Each country gets its own feed, language, prices and dates, measured on its own. One UK and EU skincare account we run covers six markets, France and Germany among them, from a single account.
Each month you get a dashboard with spend, revenue, return and the changes we made, in euro where the account runs in euro. It leads with profit and new customers, and where a number fell it is shown.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Paris businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Send a short brief about your brand. A specialist reads the account with read-only access and replies, in writing, with the three changes we would make first, yours to keep either way.
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