Google Ads, LinkedIn, Microsoft Ads, Meta and TikTok for Austin tech companies, consumer brands and local businesses. A remote team runs the work every day and judges it on pipeline and profit, not traffic.
Welcome to AustinKey sectorsTech, government, education, music
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Austin is known for its technology companies, the University of Texas, the state government and a live music scene. Many local brands sell nationally from day one.
Software companies need LinkedIn, Search and Microsoft Ads judged on qualified pipeline. CRM data flows back into bidding, so campaigns learn which demos became customers, and competitor terms are tested on small budgets first.
Austin's consumer brands, from food and drink to apparel and outdoor gear, often sell across the US online. Shopping, Meta and TikTok run as one plan, with creative tested on cost per purchase and feeds kept clean.
Hotels, bars, restaurants and venues see big swings around SXSW, Austin City Limits and race weekend. Search and Meta campaigns scale up for those dates and back down afterwards, measured on bookings.
Most business owners in Austin never say PPC. They say Google ads, online advertising or social media ads. It is the same thing: your ads show to people searching or scrolling, you pay when they click, and we make sure those clicks turn into sales and enquiries. Busy sectors in Austin include tech, government, education, music.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Austin brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Austin: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in USD. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
Festivals, game days and the retail calendar, with budgets and creative ready before each one.
The conference and festival brings tech, film and music crowds downtown. Hotels, venues and B2B companies running events plan Search, LinkedIn and Meta around it.
A weekend of tax free clothing and school supplies across the state. Retail feeds carry the offer and budgets rise for those days.
Home game weekends fill hotels, bars and restaurants. Hospitality ads follow the fixture list and use game day copy.
Two festival weekends in Zilker Park and Formula 1 at Circuit of the Americas bring visitors from far beyond Texas. Local hospitality plans for all three.
Consumer brands face the most expensive auctions of the year. Winning creative is chosen in October, so it is ready to scale.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Austin office and no staff based in the city. Serann Marketing is a remote team and a trading name of Serann LLC in Wyoming. We work with Austin companies by video call, email and shared dashboards.
We work on UK hours, which overlap with your morning in Austin. Calls go at the start of your day, and the daily account work is mostly done before you log in. Afternoon questions are picked up the next UK morning.
Yes. LinkedIn, Search and Microsoft Ads are built around the problems your buyers search for and the roles they hold, and judged on pipeline. We review demo quality with you monthly, so budget goes to the sources that close.
Yes. We set up offline conversion imports from your CRM, such as HubSpot or Salesforce, so Google Ads and Microsoft Ads learn from deals rather than form fills. Where data is thin, we start with qualified leads and move to revenue later.
Yes, for consumer brands where TikTok earns its place. It runs in the same plan as Meta and Google, each new hook tested on a fixed budget and judged on purchases from your store.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Austin businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Send a short brief with your stage, channels and spend. A specialist reads the account with read-only access and shares the three changes we would make first.
We use Google Analytics and Meta Pixel cookies to measure the site and our ads, only if you agree. Our other analytics use no cookies. Cookie policy
Google Ads
Meta Ads
Microsoft Ads
Performance Max
TikTok Ads
Amazon Ads
Merchant Center
LinkedIn Ads
GA4