Paid search and paid social for Newcastle and Tyneside businesses, from Northumberland Street retailers to tech, games and energy firms. Our remote team works on UK hours and reports every pound against what it returned.
Welcome to NewcastleKey sectorsRetail, tech, energy, education
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Newcastle combines a major retail centre, two universities, a growing tech and games scene and engineering and energy firms along the Tyne. Each has its own buyers and its own campaign.
The city centre is a major shopping destination for the North East, and many of its retailers sell online as well. Shopping and local campaigns are measured together, so a sale in store and a sale on the website both count.
Newcastle has a growing tech and games sector selling to businesses and players far beyond the region. Search, LinkedIn and Meta are judged on demos, sign ups or purchases, with each audience kept separate.
Firms along the Tyne serve offshore energy, subsea and engineering projects. Buyers are specialist and few, so Search and LinkedIn are built on technical terms and job roles, and judged on enquiries that became work.
Most business owners in Newcastle never say PPC. They say Google ads, online advertising or social media ads. It is the same thing: your ads show to people searching or scrolling, you pay when they click, and we make sure those clicks turn into sales and enquiries. Busy sectors in Newcastle include retail, tech, energy, education.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Newcastle brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Newcastle: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The moments in the Tyneside year that change what people search for and buy.
The travelling fair on the Town Moor is a big date in the city's summer. Family attractions, food and nearby hospitality run local ads around it.
The half marathon from Newcastle to South Shields brings runners and supporters to Tyneside. Running brands, hotels and hospitality plan ads around race weekend.
The Christmas windows and lights on Northumberland Street mark the start of the season. Retailers move to Christmas copy, gift ranges and delivery dates.
The most competitive retail week of the year. Budgets rise in steps through November and promotions are in the feed before the day.
Feeds switch to sale prices overnight and campaigns stay funded through to New Year, when shoppers are off work and buying online.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Newcastle office and no staff on Tyneside. We are a remote team on UK hours, and we work with Newcastle businesses by video call, email and shared dashboards. You talk directly to the specialist who runs your account.
Yes. Campaigns can target Newcastle, Tyneside, the wider North East or a radius around your site, each with its own bids. For businesses that sell nationally, we check location data monthly and pull back where spend does not convert.
Yes. B2B software campaigns run on LinkedIn, Search and Microsoft Ads, judged on demos and pipeline. CRM data flows back into bidding, so campaigns learn which leads became customers rather than which ones filled in a form.
We read the account with read-only access and check tracking, search terms, feeds, structure and budgets. You get the findings in plain numbers and our first changes, and we agree targets with you before anything goes live.
Every engagement has a fixed monthly fee agreed up front, and your accounts stay in your name throughout. If you decide to stop, every login, pixel and file is already yours, so there is nothing to hand back.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Newcastle businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Drop us a short brief from Tyneside. A specialist reads the account with read-only access and puts the three changes we would make first in writing for you.
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Google Ads
Meta Ads
Microsoft Ads
Performance Max
TikTok Ads
Amazon Ads
Merchant Center
LinkedIn Ads
GA4