Shopping, Performance Max, Search, Meta and TikTok for clothing, fabric and textile stores. Big catalogues of sizes, colours and cuts need a feed Google can read, and returns need counting before profit is.
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Every style comes in sizes and colours, and every fabric in widths, weights and lengths. Shopping only works when each variant is described the way people search for it.
Titles and attributes rebuilt with brand, product type, material, colour and fit, plus the apparel attributes Google expects. Fabric sold by the metre gets unit pricing, so the price shown matches the price paid.
Products grouped by margin and sell-through, not by the store menu. New season lines, core sellers and clearance each get their own targets, so end of line stock does not take budget from full price.
Meta and TikTok creative built around drape, texture and fit: try-ons, close-ups and finished makes. Each angle is tested on cost per purchase, and the winner gets the budget.
A fabric and textiles retailer we run. Google Ads data from complete months, client named by sector only. Accounts run in GBP; figures converted to USD.
We inherited a loss-making manual CPC Shopping campaign and an instruction not to bid on the brand name. Shopping moved to a target ROAS structure, brand negatives and Performance Max brand exclusions went in, and value grew 4.4x in two months while spend grew 2.2x. August returned $47,204 on $5,271.
Individual results vary. Accounts run in GBP; figures converted to USD. See every account.
Four problems we look for first in a fashion or fabric account. Each one makes the account look better or worse than it really is.
Clothing is returned more than most products, and Google Ads counts the order on the day it is placed. Bidding on gross sales overvalues lines people send back. We read results against kept orders where the store can report them.
Fabric stores often sell low value swatches. If a swatch counts the same as a full order, bidding chases cheap baskets. Swatches get their own conversion value, so the account learns from fabric sold.
Manual CPC across thousands of variants cannot keep up with what sells this week. The fabric account we took over was losing money this way until Shopping moved to a target ROAS structure.
Clothing without colour, size, gender or age group can be limited or disapproved in Shopping. These attributes also decide which searches a product can show for, so gaps cost reach as well as approvals.
Feed first, then structure, then budget. The same order on every store, so spend only grows once the product data can carry it.
Merchant Center issues, variant set-up, purchase tracking and how returns show in the numbers.
Item groups, colours, sizes, materials and unit pricing fixed at source or in a supplemental feed.
Full price, core and clearance split, with targets set per group and brand kept apart.
Budget moved in measured steps to the lines and creative that return most, read against kept orders.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Search for car parts stores, built on make, model and part number.
Yes. Fabric has its own feed needs: unit pricing for cloth sold by the metre, swatches valued apart from full orders, and titles with material, weight and width. The fabric and textiles retailer in our results is one of the accounts we run.
Yes. One fabric retailer we run asked for exactly that. Brand negatives in Search and Shopping and brand exclusions in Performance Max keep spend off your name, so the budget goes to people who have not found you yet.
Google Ads records the sale when the order is placed. Where the store can report returns, we read results against kept orders and set targets with that in mind, so lines with high returns do not win budget on sales that come back.
Often both, with a clear job for each. Performance Max reaches more placements, while Standard Shopping gives tighter control over specific products and search terms. Which one leads depends on your catalogue, your margins and how much data the account already has.
Yes. A clean feed serves Google Shopping and Meta catalogue ads alike, so fixes to titles, images and variants help both. We test catalogue ads against other creative on cost per purchase and keep whichever returns more.
Send a short brief about your store. A specialist reads the account with read-only access and replies with the three changes we would make first, yours to keep whether you hire us or not.
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