PPC agency · Chicago

Chicago PPC, tied to real revenue.

Google Ads, Microsoft Ads, LinkedIn and Meta for Chicago manufacturers, distributors, professional services and retailers. A remote team runs your campaigns every day and reports on revenue and leads, not clicks.

The Chicago River at dusk, ChicagoWelcome to Chicago
The Chicago River at dusk
--:--local time · United States
Time zoneCentral (CST / CDT)
CurrencyUSD
Ad languagesEnglish, Spanish, Polish

Key sectorsFinance, manufacturing, logistics, food

$7.56MConversion value
$805KAd spend managed
9.40xAverage ROAS
16.83xBest single month ROAS

Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.

The platforms we work in every day

Google AdsMeta AdsMicrosoft AdsPerformance MaxTikTok AdsAmazon AdsMerchant CenterLinkedIn AdsGA4
Working with Chicago

Built for the Midwest's business hub.

Chicago brings together finance in the Loop, manufacturing and food production, freight and logistics, and a large retail and restaurant scene. Many of its businesses sell to other businesses.

01Manufacturing and distribution

B2B campaigns for long sales cycles

Manufacturers and distributors across Chicagoland sell on quotes, catalogues and repeat orders. Search and Microsoft Ads are built around product and part terms, and offline conversions show which leads became revenue.

  • Shopping feeds for B2B catalogues
  • Quote requests tracked to orders
  • Microsoft Ads for buyers at work
02Freight and logistics

Leads for a transport hub

With its rail, road and air links, Chicago has a deep logistics sector. Freight, warehousing and transport firms need Search and LinkedIn built on service and lane terms, judged on quotes that turn into contracts.

  • Keywords by service and lane
  • LinkedIn for operations and procurement
  • Calls and forms tracked to contracts
03Restaurants and retail

Neighbourhood by neighbourhood

From the Magnificent Mile to the neighbourhoods, retailers and restaurants need customers who can actually visit. Local Search, Google Business Profile and Meta keep spend inside the areas you serve, with calls and bookings tracked.

  • Radius and ZIP code targeting
  • Google Business Profile kept current
  • Booking and call tracking
Costs

How much does it cost to advertise on Google in Chicago?

There are two parts to the cost of PPC in Chicago: what you pay the ad platforms for clicks, and what you pay us to run the account.

01

Your ad budget, paid to the platforms

The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in USD. You set it, you can see every charge, and it stays in your accounts.

02

Our fixed monthly fee

One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.

03

What decides the cost per click in Chicago

Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.

Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.

The local calendar

When Chicago spends.

Trade shows, big weekends and the holiday season, planned before each one arrives.

JanFebMarAprMayJunJulAugSepOctNovDec
May

National Restaurant Association Show

The food service industry's big trade show at McCormick Place. Equipment, food and technology suppliers plan Search and LinkedIn around it, before and after the show.

Late July or early August

Lollapalooza

Four days in Grant Park bring visitors downtown. Hotels, restaurants and retail nearby run local ads for the festival weekend.

October

Chicago Marathon

Race weekend brings runners and supporters from around the world. Running retail, hotels and restaurants plan ads around it.

Mid November

Magnificent Mile Lights Festival

The parade on Michigan Avenue marks the start of the holiday season. Retailers switch to gift ranges and holiday copy from that weekend.

Late November

Black Friday and Cyber Monday

Online auctions peak. Promotions are loaded into the feed ahead of time and budgets rise in steps through the month.

Nearby

Also working across United States.

Questions

Before you ask.

Do you have an office in Chicago?

No. We have no Chicago office and no staff in Illinois. We are a remote team, Serann Marketing being a trading name of Serann LLC in Wyoming, and we work with Chicago businesses over video calls, email and shared dashboards.

How do you handle the time difference?

We work on UK hours, which overlap with the Chicago morning. Calls are booked for the start of your day, and routine account work is done before you are at your desk. Anything you send in the afternoon is picked up first thing the next UK morning.

Do you work with B2B manufacturers?

Yes. Manufacturing and distribution sit in our B2B package. Search, Microsoft Ads and LinkedIn are built around what buyers type, quote requests are tracked through to orders, and that data goes back into bidding. A catering and heating parts supplier we run reached 14.12x ROAS in its best month.

Can you advertise in Spanish or Polish?

Yes, where your customers search in those languages. Each language gets its own campaigns, keywords and landing pages, built from copy you approve. We report them separately, so you can see whether each one pays back before it gets more budget.

Who owns the accounts?

You do. Google Ads, Microsoft Ads, LinkedIn and GA4 stay in your company's name, and we work through access you can remove at any time. If we stop working together, the accounts, their history and every conversion setting stay exactly where they are.

Is PPC the same as Google advertising?

Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Chicago businesses we usually start with Google and add the others where they pay back.

How much should a Chicago business spend on Google Ads?

Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.

How soon will we see results?

Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.

Next step

Chicago business? Start with a short brief.

Write a few lines about your business and its ad spend. A specialist reads the account through read-only access and replies with the three changes we would prioritise.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
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