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Product titles that match the search.

In Shopping and Performance Max, the title is most of your ad copy. Build it in the order people search for your category, and check what shows before it gets cut.

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  • Runs in your browser
Your numbers
Your title0/150
–
First 70 charactersOften all that shows
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Runs in your browser. Nothing you type or upload is stored or sent.

How to read it

Order beats clever wording.

01

Front-load what people type

Shoppers search by product type and brand first. Put those in the first 70 characters, where the title is most likely to show in full.

02

Category order

Apparel: brand, gender, product, material, colour, size. Parts: brand, product, part number, fits. Beauty: brand, product, size, ingredient, skin type.

03

No promotional text

Words like free delivery, sale or best price in titles can get products disapproved. Use promotions and sale price attributes instead.

04

Test with supplemental feeds

If your store cannot change titles, a supplemental feed in Merchant Center can override them without touching the website.

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serann.marketing/?utm_source=meta&utm_medium=paid_social&utm_campaign=bf_2026
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aurelle-skin.com
Barrier Serum, Sensitive Skin | Calm Skin in 4 Weeks
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Headline 1 29/30Headline 2 20/30Description 86/90
Preview

Google ad preview

Write a search ad, check character limits and preview it. Bulk CSV mode included.

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{
  "@type": "Product",
  "gtin13": "5012345678900",
  "price": "32.00",
  "availability": "InStock"
}
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Questions

Before you ask.

Can I do many at once?

Yes. Switch to Bulk mode, upload or paste a CSV with a header row and map the columns. Every row is processed in your browser and you download the results as a CSV. Nothing is uploaded to us.

How long can a Shopping title be?

Up to 150 characters. Only the first 70 or so usually show, depending on the placement and device, so put the important words first.

Should the title match the product page?

It should describe the same product accurately. It does not need to be identical, but it must not claim anything the page does not support.

Is my text stored?

No. Everything runs in your browser.

Next step

Feed holding you back?

Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
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