Google Ads, Microsoft Ads, LinkedIn and Meta for Houston energy suppliers, healthcare businesses, industrial firms and local services. A remote team runs your account and judges every campaign on revenue, not clicks.
Welcome to HoustonKey sectorsEnergy, healthcare, petrochemicals, port and logistics
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Houston's economy is known for energy, the Texas Medical Center, the port and a large industrial base. Much of the advertising here is B2B, aimed at small groups of specialist buyers.
Oil, gas, petrochemical and industrial suppliers sell to engineers and procurement teams who search for exact equipment and services. Search, Microsoft Ads and LinkedIn are built on those terms, with leads tracked to contracts.
Clinics, practices and health services compete across a large metro. Healthcare ad policies limit what can be targeted and said, so campaigns are built to the rules from the start, measured on booked appointments, with patient data kept out of tracking.
Roofing, HVAC, plumbing and restoration demand moves with Houston's summer heat and hurricane season. Local Search and Google Business Profile campaigns scale with it, and call tracking shows which jobs came from ads.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Houston business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Houston include energy, healthcare, petrochemicals, port and logistics.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Houston brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Houston: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in USD. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The events and seasons that move Houston demand, planned before they start.
Weeks of concerts and events at NRG Park bring visitors from across Texas. Hospitality, western wear and local retail plan ads around the run.
The offshore energy industry meets at NRG Park each spring. Equipment and service suppliers run Search and LinkedIn around the show to reach attendees before and after.
Home services, restoration and supplies see demand change with storms. Campaigns are ready to scale quickly, and paused or reworded when a storm makes ads inappropriate.
On one weekend in August, qualifying clothing and school supplies are exempt from state sales tax. Retailers put promotions in the feed and raise budgets for the weekend.
Retail auctions peak nationally. Budgets rise in steps from early November and promotions are in the feed before the day.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Houston office and no staff in Texas. Serann Marketing is a remote team and a trading name of Serann LLC, a Wyoming company. We work with Houston businesses by video call, email and shared dashboards.
Our working day runs on UK hours, which overlap with the Houston morning. Calls are booked for your morning, and daily account changes are mostly made before your day begins, so they are live when you check in.
Yes. Industrial B2B campaigns are built on technical terms and job roles, run on Search, Microsoft Ads and LinkedIn, and judged on enquiries that became contracts. Offline conversions from your CRM tell bidding which leads mattered.
Yes, within Google and Meta policies. Some treatments and products need certification or cannot be targeted in certain ways, so we check this before launch. Tracking is set up so patient health information is not sent to ad platforms.
We read the account with read-only access and check tracking, search terms, structure and budgets. You get findings in plain numbers and the first changes we would make, and we agree targets with you before anything goes live.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Houston businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Send us a brief covering your site and channels. A specialist goes through the account with read-only access and replies, in writing, with the three changes we would make first.
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