Local Search, Microsoft Ads, Meta and Google Business Profile for plumbers, electricians, builders, roofers and other home services. The aim is jobs worth doing in your area, not the cheapest lead the platform can find.
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
A trade business rarely needs more calls. It needs more of the right calls: the jobs you do, at a price you want, from places you can reach.
Campaigns split by job type and urgency: emergency call-outs, quotes for planned work and specialist jobs. Each ad lands on the page for that job, with your area, your reviews and a number to call.
Every call and form is tracked, and the ones that became booked jobs are imported back as offline conversions. Bidding then learns the difference between a real job and a price check from out of area.
For local searches, your Google Business Profile often decides who gets the call. We keep services, areas, photos and hours accurate, and link the profile to location ads so Search and Maps work together.
Trade accounts usually leak in the same four places. Each one makes the lead count look healthy while the diary stays empty.
How to fix a dripping tap, plumber jobs, electrician courses: all look like your keywords and none will hire you. Search terms are read weekly and cut at the cause, not one at a time.
Location settings that include people interested in your area, not only in it, bring clicks from far away. Targeting is set to people in your service area and checked against where leads really come from.
Bots, sales calls and wrong numbers inflate conversion counts. Calls below a set length and forms that fail basic checks are not counted, so the platforms are not rewarded for finding more of them.
An emergency call that goes to voicemail is often lost to the next number on the page. Ad schedules match the hours someone can answer, or the ads say plainly when you call back.
Tracking first, so every decision after it is based on jobs rather than raw calls. Then the waste comes out and the budget follows booked work.
Calls, forms and conversion actions checked, and past search terms read for waste.
Call tracking, spam filters and an import of booked jobs agreed and built.
Campaigns by service and urgency, service area and schedule fixed, profile linked.
Budget moved in measured steps to the jobs and areas that bring booked work.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
Usually that is a tracking and targeting problem. We check what counts as a conversion, cut spam and short calls, tighten the service area and search terms, then import booked jobs so bidding learns from real work. Lead volume may fall while booked jobs rise.
Yes, if paid search makes sense for the work you want. Smaller firms often gain most from tight targeting, an ad schedule that matches when they can answer, and a strong Google Business Profile. We will tell you honestly if ads are not the right next step.
Google Search catches people who need a job done now. Meta suits planned, visual work such as kitchens, bathrooms, landscaping and extensions, where photos of finished jobs sell. We test it on booked jobs, not on cost per lead.
It depends on the trade. Heating and boiler work rises in the cold months, roofing after storms, and outdoor work in spring and summer. Budgets follow your own diary, rising when you have capacity and easing off when you are fully booked.
Calls from ads and from the website are tracked with call tracking numbers or Google's call conversions. Booked jobs are then matched back and imported as offline conversions, through a simple upload or your job management software if it supports it.
Send a short brief about your business. A specialist reads the account with read-only access and replies with the three changes we would make first, yours to keep whether you hire us or not.
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