Paid search and paid social for Manchester brands, from online fashion labels and MediaCityUK businesses to firms in Spinningfields. A remote team on UK hours runs Google Ads, Meta and TikTok, and reports what each pound returned.
Welcome to ManchesterKey sectorsRetail, media, digital, professional services
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Manchester mixes fast moving online retail, media and production, professional services and a big student population. Each needs a different channel mix and a different measure of success.
The city is known for online fashion brands that run Meta, TikTok and Shopping at the same time. We judge every channel on the same orders, so budget follows profit instead of whichever platform claims the sale.
MediaCityUK in Salford and the city centre are home to production companies, studios and digital agencies that sell to other businesses. Search, LinkedIn and Microsoft Ads bring enquiries, measured on the ones that become work.
Bars, restaurants and venues across the Northern Quarter, Deansgate and Ancoats compete hard for weekend bookings. Local Search, Meta and Google Business Profile fill the quieter nights, with ad schedules matched to opening hours.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Manchester business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Manchester include retail, media, digital, professional services.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Manchester brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Manchester: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The moments that shift demand in Manchester, with campaigns built before each one starts rather than during it.
One of the city's biggest weekends, in Heaton Park. Hospitality, transport and festival fashion all move, so local ads and offers are timed around the festival dates.
Held over the August bank holiday weekend. Venues and brands around the Village plan their offers and messaging weeks ahead, and the ads need the same lead time.
A new intake joins the universities. Food, furniture, fashion and services aimed at students get their best window of the year, while negatives keep student job searches out of B2B accounts.
The markets bring visitors into the centre for weeks. Retail and hospitality nearby run longer ad schedules with Christmas copy and up to date opening hours.
For online fashion and retail, the most competitive week of the year. Budgets rise from early November so the campaigns have learned before the auctions peak.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We are a remote team with no Manchester office and no staff based in the city. We work with Manchester businesses by video call, email and shared reports, on UK time, and the person you speak to is the person who runs your account.
Yes. E-commerce is the core of our work: Shopping, Performance Max, Search, Meta and TikTok, built on clean product feeds and tracking checked against your real orders. Large fashion catalogues get feed rules for titles, sizes and colours.
Yes. Some clients keep a marketer in house and bring us in for the specialist parts, such as Google Ads, Shopping feeds or tracking. We agree in writing who owns what, so nothing gets changed twice and nobody is surprised.
Every month you get a dashboard with spend, revenue, return and the changes we made, in pounds. It leads with profit and cost per order rather than clicks, and where a number went down, it is shown as down.
Yes. TikTok sits alongside Meta and Google in the same plan. Each new hook runs as a test on the same budget, judged on purchases the store recorded, and only the winners are scaled.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Manchester businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Tell us a little about your Manchester brand. A specialist looks over the account with read-only access and sends back the three changes we would make first.
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