PPC agency · Leeds

Leeds PPC, judged on what it earns.

Paid search and paid social for Leeds businesses, from financial and legal firms to retailers around Briggate. Our remote team runs Google Ads, Microsoft Ads and Meta on UK hours, and reports on profit, not clicks.

Leeds city centre at sunset, LeedsWelcome to Leeds
Leeds city centre at sunset
--:--local time · United Kingdom
Time zoneGMT / BST
CurrencyGBP
Ad languagesEnglish

Key sectorsFinance, legal, digital, retail

$7.56MConversion value
$805KAd spend managed
9.40xAverage ROAS
16.83xBest single month ROAS

Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.

The platforms we work in every day

Google AdsMeta AdsMicrosoft AdsPerformance MaxTikTok AdsAmazon AdsMerchant CenterLinkedIn AdsGA4
Working with Leeds

The Leeds market, channel by channel.

Leeds is a major centre for financial, legal and digital businesses, with a strong retail core and a large student population. The right campaigns depend on which of those you sell to.

01Financial and legal services

Qualified enquiries, not form fills

Banks, insurers, law firms and advisers in Leeds sell to people who compare before they call. Search and Microsoft Ads are built on high intent terms, and each enquiry is followed through to whether it became a client.

  • Lead quality scored from your CRM
  • Call and form tracking side by side
  • Negatives for careers and free templates
02Retail

Footfall and online orders together

Briggate, the Victoria Quarter and Trinity Leeds make the city a regional shopping destination. Retailers with shops and a website need ads that count both, so local campaigns and Shopping are measured as one.

  • Store visits and online sales tracked separately
  • Promotions synced across feed and ads
  • Local ads around the city centre
03Digital and tech

B2B campaigns for software and services

The city's digital sector sells software, data and services on longer sales cycles. LinkedIn, Search and Microsoft Ads are judged on demos and pipeline, with offline conversions telling bidding which leads mattered.

  • Demo requests tracked to pipeline
  • LinkedIn audiences by role and industry
  • Competitor terms tested on small budgets
Costs

How much does it cost to advertise on Google in Leeds?

There are two parts to the cost of PPC in Leeds: what you pay the ad platforms for clicks, and what you pay us to run the account.

01

Your ad budget, paid to the platforms

The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.

02

Our fixed monthly fee

One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.

03

What decides the cost per click in Leeds

Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.

Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.

The local calendar

When Leeds spends more.

Dates that move demand in Leeds, with campaigns planned weeks before they arrive.

JanFebMarAprMayJunJulAugSepOctNovDec
Late August

Leeds Festival and the bank holiday

The festival at Bramham Park and the long weekend bring camping, festival fashion and travel into focus. Retailers need ads live early enough for orders to arrive.

September

Students return

New and returning students fill the city again. Housing, food, fitness and retail aimed at students get their best window, with ads scheduled for the first weeks of term.

October

Light Night Leeds

An evening arts festival that brings people into the centre after dark. Bars, restaurants and late opening shops can run local ads around it.

Late November

Black Friday and Cyber Monday

Online retail auctions peak. Promotions are loaded into the feed in advance and budgets step up through the month, so nothing is rushed on the day.

December

Christmas trading

Gift searches run until the last delivery dates, then shift to click and collect and in store shopping. Copy changes with each cut-off.

Questions

Before you ask.

Do you have an office in Leeds?

No. We do not have an office in Leeds or staff based there. We are a remote team on UK hours, and we work with Leeds businesses over video calls, email and shared dashboards. The specialist you speak to is the one who runs your account.

Do you work with financial services firms?

Yes. Google requires financial services advertisers in the UK to complete its verification, which relies on FCA authorisation, and we help you through it. Campaigns are then built on compliant copy your team signs off, and judged on enquiries that became clients.

Can we keep our existing Google Ads account?

Yes. We usually work in the account you already have, so its history and learning stay intact. Restructures happen in steps, and if anything needs rebuilding from scratch we explain why in writing first.

What happens in the first month?

Week one is an audit of tracking, search terms, feeds and budgets. The first changes stop money going on searches and placements with no sales. After that, budgets move in measured steps so you can see the effect of each change.

How do you charge?

Every engagement has a fixed monthly fee, agreed once we understand your channels and goals. Launches and one-off projects are quoted as a fixed price before any work starts, so there are no surprises on the invoice.

Is PPC the same as Google advertising?

Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Leeds businesses we usually start with Google and add the others where they pay back.

How much should a Leeds business spend on Google Ads?

Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.

How soon will we see results?

Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.

Next step

Running ads from Leeds? Let us take a look.

Send us a few lines on your business and channels. A specialist reviews your account through read-only access and comes back with three changes, in writing, in the order we would make them.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
Get in touch