PPC agency · New York

New York PPC, judged on profit, not clicks.

Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for New York brands, from fashion and beauty labels to finance and professional services firms. A remote team runs your account and reports in dollars on what it earned.

The Empire State Building at night, New YorkWelcome to New York
The Empire State Building at night
--:--local time · United States
Time zoneEastern (EST / EDT)
CurrencyUSD
Ad languagesEnglish, Spanish

Key sectorsFinance, media, fashion, tech

$7.56MConversion value
$805KAd spend managed
9.40xAverage ROAS
16.83xBest single month ROAS

Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.

The platforms we work in every day

Google AdsMeta AdsMicrosoft AdsPerformance MaxTikTok AdsAmazon AdsMerchant CenterLinkedIn AdsGA4
Working with New York

Crowded auctions need tight accounts.

New York advertisers compete with national brands in almost every category. Tight structure, clean tracking and close attention to search terms decide where the money goes.

01Fashion and beauty

Brands built in New York, sold everywhere

The city's fashion and beauty labels sell online across the country. Shopping, Performance Max, Meta and TikTok are run as one account, judged on profit per order, with feeds built from the way people actually search.

  • Feed titles rewritten from search terms
  • Creative tested on cost per purchase
  • Brand kept out of prospecting results
02Finance and professional services

Leads from Wall Street to Midtown

Financial, legal and consulting firms sell to buyers who search carefully and compare. Search, Microsoft Ads and LinkedIn target real intent, copy is cleared by your compliance team before launch, and leads are tracked to signed work.

  • Offline conversions from your CRM
  • LinkedIn by role, firm and seniority
  • Negatives for jobs and free advice
03Local services

Borough by borough targeting

A dentist in Brooklyn and a gym in Midtown gain nothing from clicks across the river. Targeting by borough, ZIP code or radius, plus call tracking, keeps local spend close to customers who can actually visit.

  • ZIP code and radius targeting
  • Call tracking with outcomes
  • Ad schedules matched to opening hours
Costs

How much does it cost to advertise on Google in New York?

There are two parts to the cost of PPC in New York: what you pay the ad platforms for clicks, and what you pay us to run the account.

01

Your ad budget, paid to the platforms

The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in USD. You set it, you can see every charge, and it stays in your accounts.

02

Our fixed monthly fee

One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.

03

What decides the cost per click in New York

Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.

Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.

The local calendar

The New York calendar, planned ahead.

The US retail calendar, plus the dates that matter most to New York brands, with budgets ready before each one.

JanFebMarAprMayJunJulAugSepOctNovDec
February

New York Fashion Week

The February and September shows put the city's labels in front of buyers and press. Brands plan launches, Meta creative and Search budgets around both seasons.

Late May

Memorial Day sales

The unofficial start of summer and one of the big US sale weekends. Promotions go into the feed, sale copy into the ads, and budgets up before the weekend.

July to August

Back to school

Families shop for clothing, tech and supplies through the summer. Retail feeds and campaigns shift to school ranges well before Labor Day.

Late November

Thanksgiving, Black Friday and Cyber Monday

The parade marks the start of the holiday season and the shopping weekend follows. Budgets rise in steps from early November so bidding has learned before the auctions peak.

December

Holiday shopping

Gift searches run right up to the shipping cut-offs. Campaigns then switch to in store pickup and gift cards for the final days.

Nearby

Also working across United States.

Questions

Before you ask.

Do you have an office in New York?

No. We are a remote team with no New York office and no staff based in the city. Serann Marketing is a trading name of Serann LLC, a Wyoming company, and we work with New York businesses over video calls, email and shared dashboards.

How do you handle the time difference?

We work on UK hours, which overlap with the New York morning. Calls are booked for your morning, and much of the daily account work is done before your day starts. Questions sent in your afternoon are picked up first thing the next UK morning.

Do you run ads in Spanish?

Yes, where your customers search in Spanish. Spanish campaigns run separately from English ones, with their own keywords, ads and landing pages, and copy you approve before it goes live. Reports show each language on its own, so you can see what it returns.

Do you report in dollars?

Yes. Your account runs in your own currency, and reports show spend, revenue and return in dollars. Our published results are quoted in USD too: average ROAS of 9.40x on $805K of ad spend managed. Accounts run in GBP; figures converted to USD.

Who owns the ad accounts?

You do. Google Ads, Meta, Merchant Center and GA4 stay in your company's name, and we work through access you grant and can remove at any time. Every login, pixel and file stays with you if we part ways.

Is PPC the same as Google advertising?

Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For New York businesses we usually start with Google and add the others where they pay back.

How much should a New York business spend on Google Ads?

Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.

How soon will we see results?

Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.

Next step

Selling from New York? Send us your numbers.

Send a short brief with your site, channels and monthly spend. A specialist reads the account with read-only access and returns the three changes we would make first, whether you hire us or not.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
Get in touch