Paid search and social for Edinburgh businesses, from financial services firms to hotels and retailers that live on the festival season. A remote team on UK hours runs Google Ads, Meta and Microsoft Ads, judged on profit.
Welcome to EdinburghKey sectorsFinancial services, tourism, education, tech
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Edinburgh is a major financial centre with a tourism trade that peaks in August and over Hogmanay. Campaigns need to know which of the two they are serving.
Edinburgh is a major centre for banking, insurance and investment management. These are regulated, high intent markets, so Search and LinkedIn are built on exact needs, with verification and compliance handled before launch.
Hotels, tours, restaurants and attractions compete hardest in August and over Hogmanay. Search and Meta campaigns aim to win bookings directly, so less of each room or ticket goes on third party commission.
The city's universities and software companies sell to students, researchers and business buyers. Search, LinkedIn and Meta are judged on applications, demos or sign ups, with each audience kept in its own campaign.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Edinburgh business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Edinburgh include financial services, tourism, education, tech.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Edinburgh brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Edinburgh: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The city's busiest weeks are well known. The work is having budgets, feeds and copy ready before each one.
Home rugby weekends fill hotels, bars and restaurants. Hospitality ads start before the fixtures and run copy written for match weekends.
The agricultural show at Ingliston, by the airport, draws visitors and trade buyers. Farming, rural and food brands time their campaigns around it.
The busiest month of the year in the city. Hotels, venues and restaurants run their biggest budgets, and booking searches start well before the first show.
The Christmas market and events draw visitors into the centre. Retail and hospitality nearby switch to Christmas copy and longer schedules.
For online retailers, the busiest auctions of the year. Promotions go into the feed ahead of time and budgets climb through the month.
The street party and events make New Year one of the city's peak weekends. Hotels and venues compete for the same visitors, so direct booking ads go live early.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Edinburgh office and no staff in the city. We are a remote team on UK hours, so we keep the same working day as you, and we work with Edinburgh businesses by video call, email and shared dashboards.
Yes, within the rules. Google requires UK financial services advertisers to complete its verification, which relies on FCA authorisation. We help with that step, then build Search and LinkedIn on copy that your compliance team signs off before launch.
We plan it in spring. Budgets are agreed in advance, festival campaigns are built and tested early, and spend rises in steps so bidding has learned before the busiest weeks. After August, we scale back to what the off season returns.
Yes. Campaigns can target people searching for Edinburgh from other countries, in their language where you have approved copy, with bids set by how each market books. Tracking shows which countries turn into stays, not just searches.
Spend, revenue, return and the changes we made that month, with the reasons for each. Bookings and leads come first, clicks last. Where a figure fell, the report shows it, along with what we are doing about it.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Edinburgh businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Tell us about your business before the busy weeks arrive. A specialist reads the account with read-only access and sends the three changes we would make first.
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