ROAS
Revenue divided by ad spend. It tells you how much came back for every unit spent, but nothing about what it cost you to sell the product.
Free tool · Calculator
Is your ROAS actually profitable?
A 4x ROAS can be a great month for one store and a loss for another. Enter spend, revenue and margin and see where your break-even sits.
Use the tool
- Free
- No sign-up
- Runs in your browser
Your numbers
–ROAS
–Break-even ROAS
–Ad cost as % of revenue
–Gross profit from ad sales
–Profit after ad spend
Bulk modeCSV, TSV or paste from a spreadsheet
Upload a campaign or product report with cost and conversion value. Every row gets ROAS, break-even ROAS and profit after ad spend, so the losing rows stand out.
Settings for every rowUsed when a column is missing
Results
Runs in your browser. Nothing you type or upload is stored or sent.
How to read it
Three numbers, one answer.
Break-even ROAS
One divided by your gross margin. At a 40% margin you need 2.5x just to cover the ads. Anything below that loses money on every sale.
Profit after ad spend
Gross profit from the ad sales minus the ad spend. This is the number we judge accounts on, because it is the one that pays the bills.
Where to look next
If you are below break-even, check margins by product before cutting budget. Often a few low margin products drag the whole account down.
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Conversions414
CTR2.4%CPA$36.20
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CPM, CPC, CTR, conversion rate, CPA and ROAS from one set of numbers. Bulk CSV mode included.
CAC$42LTV$186
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Cost per new customer, lifetime value and payback period.
Questions
Before you ask.
Can I do many at once?
Yes. Switch to Bulk mode, upload or paste a CSV with a header row and map the columns. Every row is processed in your browser and you download the results as a CSV. Nothing is uploaded to us.
What is a good ROAS?
There is no universal number. A good ROAS is one comfortably above your break-even, which depends on your margin. A store with 60% margins can grow at 2.5x; a store with 25% margins loses money below 4x.
Should I use revenue with or without VAT?
Use the same basis as your margin. Most ad platforms report revenue including VAT if your tracking sends gross order values, so check your tracking before comparing ROAS with your accounts.
Why does Google show a different ROAS to my store?
Attribution windows, view-through conversions and duplicate tags all change the number. We always reconcile platform data with real orders before making budget decisions.
Is my data stored?
No. The calculator runs in your browser. Nothing you type is saved or sent to us.
Next stepGet in touch
Below break-even? Let us look.
Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.
01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.