Google Ads, Shopping, Meta and LinkedIn for Bristol brands, from independent retailers to aerospace suppliers and creative studios. A remote team on UK hours runs the work and reports on profit, not on clicks.
Welcome to BristolKey sectorsAerospace, creative, tech, retail
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Bristol is known for aerospace and engineering to the north of the city, creative and media businesses in the centre, and a strong independent retail scene. Each needs a different kind of campaign.
Suppliers around Filton and the wider aerospace cluster sell to engineers who search for exact specifications. Search and Microsoft Ads use technical keyword lists, and LinkedIn reaches buyers by role and industry.
Bristol has a long record in animation, natural history film and digital production. Studios and agencies that sell to other businesses need Search and LinkedIn judged on briefs won, not on traffic.
From Gloucester Road to the harbourside, the city has a strong independent scene, and many of those brands now sell online. Shopping and Meta are set up so the budget goes to the products that actually sell.
PPC, pay per click, paid search, Google ads, online advertising: different names for the same work. We put your Bristol business in front of people who are already looking, and judge every click on what it earns. Busy sectors in Bristol include aerospace, creative, tech, retail.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Bristol brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Bristol: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The points in the year when demand in Bristol moves, with campaigns built before they arrive.
Flowers, gifts and restaurant bookings rise in the fortnight before. Independent retailers get promotions and delivery cut-offs into their ads early.
Ashton Court fills for the balloon fiesta. Hotels, food and drink and local attractions run ads around the weekend, with copy that mentions it.
Two universities bring students back to the city. Food, furniture, fitness and student services run their strongest campaigns of the autumn.
Independent brands compete with national retailers for the same searches. We pick the products worth pushing and hold budget back from the rest.
Sale prices go into the feed overnight and campaigns stay live through the week to New Year, while shoppers are at home and browsing.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Bristol office and nobody based in the city. Serann Marketing is a remote team on UK hours. We work with Bristol businesses by video call, email and shared dashboards, and you deal directly with the person who runs your account.
Yes. We work with independent shops, cafés and studios as well as larger brands. The method is the same at every size: tracking checked first, waste cut before budget is added, and a fixed monthly fee agreed once we understand your channels and goals.
Yes. For engineering and creative businesses, we build Search, Microsoft Ads and LinkedIn around what buyers search and who they are, then track enquiries through to signed work, so bidding learns from real orders rather than form fills.
Yes. When the page holds the ads back, we fix it in the same team: Shopify and WordPress pages built around one clear offer, with speed, tracking and consent ready before the first ad runs. You own every login and every file.
Yes, and we prefer to. Both are judged on the same orders from your store, so neither platform takes credit for a sale the other made. Budget moves each week towards whichever channel is returning more.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Bristol businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Send a brief with your website and channels. We read the account with read-only access, and a specialist replies with three changes in writing, the first ones we would make.
We use Google Analytics and Meta Pixel cookies to measure the site and our ads, only if you agree. Our other analytics use no cookies. Cookie policy
Google Ads
Meta Ads
Microsoft Ads
Performance Max
TikTok Ads
Amazon Ads
Merchant Center
LinkedIn Ads
GA4