Search, Shopping, Performance Max and Meta for professional and consumer haircare brands. We grow the sales your name alone would not bring, and keep the feed and tracking sound through every platform change.
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
A known haircare brand can look healthy on brand searches alone. The real work is reaching people who search by hair type, problem and product, not by your name.
Campaigns built around how people describe their hair: curly, colour treated, fine, damaged, dry scalp. Each ad group lands on the product that answers that search, not on the home page.
Salon sizes, retail sizes, refills and bundles set up as clear variants with the right identifiers, so Shopping shows the product that matches the search, at the price people expect to see.
Meta and TikTok creative built around the result on real hair: texture, shine, colour that holds. Every hook runs as a test on cost per purchase, and the winners get the budget.
Two haircare accounts we run. Google Ads data from complete months, clients named by sector only. Accounts run in GBP; figures converted to USD.
Brand was 48% of spend, so the account rose and fell with brand demand. We built non-brand Search until it returned 12.16x against brand's 11.82x. November turned $9,145 into $153,955, and the account never dropped below 10x on a full month.
The store moved from BigCommerce to Shopify, but both Performance Max campaigns still pointed at the old Merchant Center. Products were approved and in stock but served zero impressions, and monthly value fell from $13,003 to $3,856. After the rebuild came its two best months on record.
Individual results vary. Accounts run in GBP; figures converted to USD. See every account.
Patterns we see in haircare accounts, and why most of them stay hidden in the platform's own reports.
When brand takes a large share of spend, results follow brand awareness, not the ads. Reporting brand on its own shows what new customers cost, and where non-brand Search can carry more.
A new store platform often means a new Merchant Center. If campaigns still point at the old one, products stay approved and serve nothing. Every migration needs a feed and campaign check on the day it goes live.
Professional products, trade accounts and retail lines need different messages and often different prices. Mixing them in one campaign hides which customers are actually profitable.
Stockists and marketplace sellers bid on your brand and sell your products. Your own brand campaign keeps your site in front, and Amazon Ads can run alongside where your range sells there.
Tracking and feed first, then the growth beyond brand. Budget only rises once the account can show where it returns.
Purchases checked against real orders, Merchant Center read, and the brand share of spend measured.
Variants, identifiers and the Merchant Center link behind each campaign checked and fixed.
Ad groups by hair type and concern, each landing on the product that answers the search.
Budget moved in measured steps to the non-brand campaigns and products that return most.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
Yes, as long as the two are kept apart. Trade and consumer campaigns get their own targeting, messages and conversion goals, and trade enquiries are measured separately from retail orders, so neither audience distorts the other's numbers.
Which Merchant Center each campaign uses, that the new feed is linked and approved, and that the purchase tag fires once on the new checkout. One haircare account we took over served zero impressions for exactly this reason. We check it on the day of the switch.
Not usually, but it should be measured on its own. Brand searches convert well because people already want you. We keep brand separate so its strong return does not hide how non-brand campaigns are really doing.
Yes. Haircare suits video because the result can be shown on real hair. We test hooks on cost per purchase, with the same budget each, and read results against the store's own orders rather than the platform's own count.
In the professional haircare account we run, the best month was November, around Black Friday and gifting. Budgets rise in measured steps from October, so the bidding has time to learn before the peak, not during it.
Send a short brief about your brand. A specialist reads the account with read-only access and replies with the three changes we would make first, yours to keep whether you hire us or not.
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