CPM and CTR
Cost per thousand impressions and click-through rate tell you whether the ad reaches people cheaply and whether they care enough to click.
Free tool · Calculator
Every ad metric, from five numbers.
Paste in the numbers from any platform report. Every metric updates as you type, so you can compare channels on the same basis.
Use the tool
- Free
- No sign-up
- Runs in your browser
Your numbers
–ROAS
–CPM
–CPC
–CTR
–Conversion rate
–CPA
–Average order value
Bulk modeCSV, TSV or paste from a spreadsheet
Upload a report from any ad platform with cost, impressions, clicks, conversions and revenue. Every row gets CPM, CPC, CTR, conversion rate, CPA, ROAS and order value.
Results
Runs in your browser. Nothing you type or upload is stored or sent.
How to read it
Read them in order.
CPC
What each visit costs. A rising CPC with a steady CTR usually means more competition, not a worse ad.
Conversion rate and CPA
These belong to the landing page and the offer as much as the ad. A good ad sending traffic to a slow page still has a high CPA.
ROAS
The final check. Compare it with your break-even ROAS before calling any campaign a winner.
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5.60x ROAS
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18%ACoS
TACoS 7.4%Break-even 32%
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ACoS, TACoS and break-even ACoS for Amazon sellers. Bulk CSV mode included.
CAC$42LTV$186
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Open toolCAC and LTV calculator
Cost per new customer, lifetime value and payback period.
Questions
Before you ask.
Can I do many at once?
Yes. Switch to Bulk mode, upload or paste a CSV with a header row and map the columns. Every row is processed in your browser and you download the results as a CSV. Nothing is uploaded to us.
Can I compare Meta and Google with these numbers?
Only with care. Platforms attribute conversions differently, so compare CPA and ROAS against real orders, not just against each other.
What is a good CTR?
It depends on the channel. Search ads on brand terms can pass 20%, while prospecting ads on Meta often sit around 1%. Compare against your own history first.
Is my data stored?
No. Everything runs in your browser.
Next stepGet in touch
Numbers look off? Send them over.
Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.
01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.