Offer
Price, currency and availability. They must match the page and your Merchant Center feed, or Google may ignore the markup or flag a mismatch.
Free tool · Builder
Product pages Google can read.
Structured data tells Google the price, stock, shipping and returns for a product, and helps your listings show those details in search. Fill in the product and copy the code.
Use the tool
- Free
- No sign-up
- Runs in your browser
Your numbers
Your JSON-LDPaste before </head>
–Bulk modeCSV, TSV or paste from a spreadsheet
Upload your product feed or a product export. You get Product JSON-LD for every product, as a CSV or JSON file your developer can load into the site.
Settings for every rowUsed when a column is missing
Results
Runs in your browser. Nothing you type or upload is stored or sent.
How to read it
What each field does.
Identifiers
Brand, SKU and GTIN help Google match your page to the right product. The generator checks the GTIN check digit as you type.
Shipping and returns
Delivery cost, delivery time and return window can show beside your result. Use the values for your main market.
Reviews
Add rating and review count only when those reviews are visible on the same page. Marking up reviews that are not shown breaks Google's guidelines.
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Preview
Open toolGoogle ad preview
Write a search ad, check character limits and preview it. Bulk CSV mode included.
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Open toolGoogle Shopping title builder
Build product titles in the order shoppers search, within the 150 character limit. Bulk CSV mode included.
Questions
Before you ask.
Can I do many at once?
Yes. Switch to Bulk mode, upload or paste a CSV with a header row and map the columns. Every row is processed in your browser and you download the results as a CSV. Nothing is uploaded to us.
Where do I paste the code?
Inside the head or the body of the product page HTML. On Shopify and WooCommerce most themes already output some Product markup, so check with Google's Rich Results Test first to avoid two conflicting blocks.
How do I test it?
Paste the product page URL or the code into Google's Rich Results Test. It shows which fields Google reads and any errors.
Will this give me stars in Google?
It makes your page eligible. Google decides what to show, and review stars need real reviews on the page.
Is my data stored?
No. Everything runs in your browser.
Next stepGet in touch
Product pages not converting?
Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.
01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.