Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for Barcelona businesses, from tech firms in 22@ to retailers, hotels and design brands. A remote team runs Spanish and Catalan campaigns, judged on profit, not clicks.
Welcome to BarcelonaKey sectorsTourism, tech, design, logistics
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Barcelona combines a big tourism trade, a growing tech scene in Poblenou's 22@ district, design and fashion brands and a major port. Catalan and Spanish are both official, and many customers expect both.
Hotels, tours and restaurants compete with booking platforms for visitors from across Europe and beyond. Search and Meta campaigns aim for direct bookings in several languages, measured on revenue, with high season planned early.
Software and tech companies in Poblenou often sell across Europe in English and Spanish. LinkedIn, Search and Microsoft Ads are built by market and language, and judged on pipeline rather than form fills.
Catalan matters for local audiences and many Catalan brands, while Spanish reaches the rest of Spain. We run each language in its own campaigns or ad groups, using copy you approve, with matching landing pages.
PPC, pay per click, paid search, Google ads, online advertising: different names for the same work. We put your Barcelona business in front of people who are already looking, and judge every click on what it earns. Busy sectors in Barcelona include tourism, tech, design, logistics.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Barcelona brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Barcelona: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in EUR. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
Catalan holidays, trade fairs and the Spanish retail calendar, with budgets and copy ready first.
The Three Kings bring the main gift day of the Spanish winter, and the January sales follow. Gift campaigns run to the 5th, then the feed switches to sale prices.
MWC at Fira Gran Via fills the city with telecoms and tech visitors. Hotels fill up, and B2B tech companies plan LinkedIn and Search around the show.
Catalonia's day of books and roses is one of the city's biggest gift moments. Bookshops, florists and gift brands run Catalan and Spanish campaigns in the days before.
Catalonia's national day. It is a sensitive date for brand messaging, so we review ads and creative around it with you.
The city's main festival fills the streets with concerts and events. Hospitality and local businesses run ads around it.
Retailers across Spain run their biggest promotions of the autumn. Offers go into the feed early and budgets rise in steps.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Barcelona office and no staff in Spain. We are a remote team on UK hours, one hour behind you, so most of the working day overlaps. We work with Barcelona businesses through video calls, email and shared dashboards.
Yes. Catalan and Spanish run as separate ad groups or campaigns, each with its own ads and matching landing pages. Catalan copy comes from you or a translator you trust, and we test it like any other ad. Reports show each language separately.
Yes. Budgets, copy and bids follow the season, with the busiest months planned in spring and big events like MWC built into the schedule. In the quieter months, spend comes back to what those weeks actually return.
Yes, on the tracking side. We set up and test Consent Mode v2, check the cookie banner sends the right signals, and match GA4 and Google Ads to real bookings and orders. Privacy wording stays with your adviser.
We audit the account with read-only access: tracking, search terms, feeds, languages and budgets. You get the findings in plain numbers and the first changes we would make, then we agree targets with you.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Barcelona businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Send a brief about your business and the languages you sell in. A specialist reads the account with read-only access and replies with the three changes we would make first, in writing.
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