Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for Berlin start-ups, e-commerce brands and creative businesses. A remote team runs campaigns in German and English, with consent and tracking set up for German privacy expectations.
Welcome to BerlinKey sectorsTech, creative, media, tourism
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Berlin is known for its start-up scene, creative and media industries, government and tourism. German shoppers expect German language stores and take privacy seriously, and campaigns need to respect both.
Berlin start-ups often sell across Europe from the start. Search, LinkedIn and Meta are built by market and language and judged on revenue or pipeline, so growth spend shows what it returned before more is added.
German product searches use their own words and compounds, and shoppers expect clear delivery and returns. Shopping titles, keywords and ads are written in German for German searches, not translated word for word from English.
German users and regulators pay close attention to cookies and data. Consent Mode v2, a properly configured banner and server side tagging keep GA4 and Google Ads measuring within what each user agreed to.
Most business owners in Berlin never say PPC. They say Google ads, online advertising or social media ads. It is the same thing: your ads show to people searching or scrolling, you pay when they click, and we make sure those clicks turn into sales and enquiries. Busy sectors in Berlin include tech, creative, media, tourism.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Berlin brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Berlin: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in EUR. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
Trade fairs, festivals and German gift days, with campaigns ready before each one.
The film festival brings industry and visitors to Potsdamer Platz and cinemas across the city. Hotels, restaurants and media businesses run ads around it.
The travel trade fair brings tourism buyers and sellers to Messe Berlin. Travel and hospitality suppliers plan LinkedIn and Search around it.
German Mother's Day falls on the second Sunday in May. Gift, flower and beauty campaigns run in German in the two weeks before.
The consumer electronics show and the marathon both land in September. Tech brands and running retailers plan launches and budgets around them.
Many German retailers run a full Black Week. Promotions go into the feed at the start and budgets hold for the whole week, not one day.
Berlin's Christmas markets run through Advent, and gifts are exchanged on Christmas Eve. Gift campaigns run until the last delivery date before the 24th.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no office and no staff in Berlin or anywhere in Germany. We are a remote team on UK hours, one hour behind you, and we work with Berlin businesses by video call, email and shared dashboards.
Yes. German and English run as separate campaigns or ad groups, each with its own keywords, ads and landing pages. German copy comes from you or a translator you trust and is built from German searches. A skincare account we run already includes Germany.
We handle the tracking side: Consent Mode v2, banner signals checked in Tag Manager, server side tagging where it helps, and conversions matched to real orders. Your privacy policy and banner wording stay with you or your legal adviser.
Berlin is one hour ahead of the UK, and we work on UK hours, so the overlap covers almost all of your working day. Calls can be booked from late morning your time, and changes are made during your business hours.
Yes. We raise budgets in measured steps and leave bid targets alone in the same week, so the effect of each change can be read. Spend only grows where tracking shows it is paying back.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Berlin businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Send a short brief about your business and markets. A specialist reads your account with read-only access and returns the three changes we would make first.
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Merchant Center
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