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E-commerce PPC

PPC for online stores, judged on profit per order.

Google Search, Shopping, Performance Max, Meta, Microsoft and TikTok for Shopify and WooCommerce brands. One team runs the channels together, so they stop competing for the same sale.

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$7.56MConversion value
$805KAd spend managed
9.40xAverage ROAS
16.83xBest single month ROAS

Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.

The platforms we work in every day

Google Ads Performance Max Merchant Center Meta Ads Microsoft Ads TikTok Ads Amazon Ads GA4 Tag Manager Shopify WordPress
How we run it

Every channel, one set of numbers.

Each ad platform reports the same sale as its own. We judge spend on what the store actually earned, so budget goes where it returns most.

01Tracking first

Numbers you can trust

Before any bid changes, we check that every sale is counted once: GA4, the Google Ads tag, the Meta pixel, consent and the checkout.

  • Duplicate and missing conversions found
  • Consent Mode set up correctly
  • Values that match the store's orders
02Search and Shopping

Capture the demand that exists

Search, Shopping and Performance Max built around your products and margins, with brand and non-brand kept apart so you can see what new customers cost.

  • Weekly search term clean up
  • Product feed and Merchant Center care
  • Budget moved to what sells, every week
03Paid social

Create the demand that does not

Meta and TikTok campaigns tested on cost per purchase, with a creative plan that brings new angles every month instead of running one ad until it tires.

  • Prospecting and retargeting kept separate
  • Creative tested on purchases, not likes
  • Results read against the store's own sales
From our accounts

Online stores, in numbers.

Google Ads data, complete months only. Clients are named by sector. Accounts run in GBP; figures converted to USD.

Professional haircare

Non-brand Search that beat brand

$1.94MConversion value
16.83xBest month ROAS
12.27xBlended ROAS

Brand was nearly half of spend, so the account rose and fell with brand demand. We built non-brand Search until it returned more than brand: 12.16x against 11.82x.

Beauty and skincare, international

More spend into peak, better return

+37%Spend, Oct to Nov
$186,070November value
10.69xNovember ROAS

Spend rose 37% from October to November and ROAS rose with it, from 7.74x to 10.69x, across nine markets.

Individual results vary. Accounts run in GBP; figures converted to USD. See every account.

Tracking first

One sale is one sale.

Google, Meta and the store should report the same number. When a purchase is counted twice, every bid built on it is wrong, so tracking is fixed before anything else.

  • GA4, Google Ads and Meta checked against real orders
  • Duplicate tags removed, Consent Mode set up
  • Enhanced conversions and the Conversions API
Questions

Before you ask.

Which platforms do you run for online stores?

Google Ads (Search, Shopping and Performance Max), Microsoft Ads, Meta and TikTok, and Amazon Ads where it fits. Which ones we recommend depends on your products, your margins and where your customers already search.

How do you report results?

On conversion value and return against spend, read alongside the store's own orders. The report leads with what the ads earned, not with clicks or impressions.

What do you need from us to start?

Access to the ad accounts, Merchant Center, GA4 and the store admin (or someone who can make changes there), plus your margins by product line. Accounts always stay in your name.

How long until we see results?

Tracking and feed fixes usually show in the first weeks. New campaigns need time for the platforms to learn, so we judge them on full months, not days.

Next step

Want these numbers for your store?

Talk to the person who would run your account. We read your numbers and you get three changes in writing, whether you hire us or not.

01We read your account with read-only access.
02You see where the spend leaks, in plain numbers.
03You leave with three changes in writing, yours to keep either way.
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