Paid search and paid social for Liverpool businesses, from Liverpool ONE retailers and hotels to logistics and maritime firms by the docks. A remote team on UK hours runs Google Ads, Meta and Microsoft Ads and reports on profit, not clicks.
Welcome to LiverpoolKey sectorsTourism, retail, logistics, maritime
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Liverpool's economy draws on tourism, retail, the port and its universities. Visitor demand peaks around big events, while B2B firms sell all year to buyers far beyond the city.
Music heritage, the waterfront and football bring visitors all year. Hotels, tours and restaurants run Search and Meta for direct bookings, measured on revenue, with event weekends planned well before they arrive.
Liverpool ONE and the surrounding streets make the centre a large shopping district, and many retailers there sell online too. Shopping and local campaigns are measured together, so shop visits and web orders both count.
Logistics, freight and maritime businesses around the port sell to buyers across the UK and abroad. Search, Microsoft Ads and LinkedIn are built on service and route terms, and judged on quotes that became contracts.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Liverpool business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Liverpool include tourism, retail, logistics, maritime.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Liverpool brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Liverpool: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
These are the dates when demand in Liverpool moves most, and what we plan for each one.
Race weekend fills hotels and restaurants and brings occasion wear into focus. Hospitality and retail budgets rise ahead of it, with copy written for the meeting.
The Beatles festival around the August bank holiday brings visitors from around the world. Hotels, tours and venues run direct booking ads ahead of it.
Students arrive back for the new academic year. Housing, food, fitness and retail aimed at students get their best few weeks.
Online retail is at its most competitive. Budgets rise in steps from early November, so campaigns have learned before costs peak.
Gift searches run until the last delivery dates, then turn to click and collect and shopping in town. Copy and promotions change with each cut-off.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Liverpool office and no staff in the city. We are a remote team working on UK hours, and we work with Liverpool businesses over video calls, email and shared dashboards, with one specialist running your account.
Yes. Our hospitality package is built for exactly this. Search and Meta campaigns aim to win direct bookings back from the big booking sites, measured on bookings and revenue, with event weekends planned well before they arrive.
Yes. B2B campaigns are built on service, route and industry terms, with LinkedIn reaching operations and procurement roles. Quote requests are tracked through to contracts, so bidding learns which enquiries were worth having.
A monthly dashboard shows spend, revenue, return and every change we made, with the reasons. It leads with profit and cost per booking or order, and where a figure went down it is shown as down.
You do. Ad accounts, Merchant Center, GA4 and Tag Manager stay in your name, and we work through access you can remove at any time. If we part ways, everything stays with you, including the history.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Liverpool businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Get in touch with your website and rough spend. A specialist reads the account with read-only access and replies with the three changes we would make first, yours to keep.
We use Google Analytics and Meta Pixel cookies to measure the site and our ads, only if you agree. Our other analytics use no cookies. Cookie policy
Google Ads
Meta Ads
Microsoft Ads
Performance Max
TikTok Ads
Amazon Ads
Merchant Center
LinkedIn Ads
GA4