Google Ads, Meta and Google Business Profile for dental practices and aesthetic clinics. Treatments are high value and closely regulated, so the campaigns stay inside the rules and are judged on consultations that attend.
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
A treatment enquiry is only worth something if the patient books and attends. Every part of the account is set up to find those patients and learn from them.
Search built around treatments and local intent: implants, aligners, whitening, emergency appointments, skin treatments nearby. Ads land on the page for that treatment, with prices or finance options where you offer them.
Calls, booking forms and online bookings tracked as separate goals. Attended consultations and started treatments are imported back as offline conversions, so bidding learns which enquiries become patients.
Meta campaigns built around the clinic, the practitioners and the patient experience, within the platforms' rules on health, before and after images and prescription-only treatments. Lead forms are tested against booking pages.
Clinic accounts lose money in two ways: ads the rules will not allow, and leads that never become patients. Both can be fixed.
In the UK, prescription-only medicines cannot be advertised to the public, and that includes the best known anti-wrinkle injections. Ads and landing pages have to talk about consultations and the clinic, not the product name.
Cheap lead forms bring names that never answer the phone. When every form counts as a conversion, bidding finds more of them. Importing booked and attended consultations teaches the platforms what a real patient looks like.
Google's personalised advertising rules restrict audiences based on health, and Meta limits health-based targeting. Campaigns lean on search intent and location rather than lists, and every audience is checked against the rules.
A treatment enquiry goes cold quickly, and the clinic that calls back first often wins it. We report enquiries by hour and source, so the front desk knows when leads arrive and which ones to call first.
Tracking and compliance first, then campaigns by treatment. Budget follows the treatments that bring patients who attend.
Calls, forms and bookings checked, and ads and pages read against health advertising rules.
Call tracking, booking goals and an import of attended consultations agreed and built.
Search by treatment and location, Google Business Profile linked, Meta tested on cost per consultation.
Budget moved in measured steps to the treatments and campaigns that bring attending patients.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
Not by product name where the treatment is prescription-only, which in the UK covers the best known anti-wrinkle injections. Clinics can advertise consultations, the clinic and its practitioners. We check ads and landing pages against the rules before anything runs.
By tracking calls, forms and bookings, then importing which ones booked, attended and started treatment. Reporting shows cost per attended consultation by treatment, so budget follows patients rather than enquiries.
Usually the high value, elective ones you have capacity for, such as implants, aligners, whitening and skin treatments, plus emergency appointments if you can see people the same day. We plan around your diary and margins, not around the treatments with the most searches.
We manage the profile itself: treatments, photos, opening hours and posts, linked to your location ads. Reviews must come from real patients, so we help you build a simple routine for asking for them. We never buy or write reviews.
Sometimes. Lead forms are quick for patients but often bring weaker enquiries than a booking page. We test both, judge them on booked consultations rather than cost per lead, and keep whichever brings patients who attend.
Send a short brief about your clinic. A specialist reads the account with read-only access and replies with the three changes we would make first, yours to keep whether you hire us or not.
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