PPC agency · Miami

Miami PPC, in English and Spanish.

Google Ads, Meta, Microsoft Ads and TikTok for Miami businesses, from hospitality and real estate to Brickell finance firms and companies trading with Latin America. A remote team runs bilingual campaigns and reports on profit.

Downtown Miami across Biscayne Bay, MiamiWelcome to Miami
Downtown Miami across Biscayne Bay
--:--local time · United States
Time zoneEastern (EST / EDT)
CurrencyUSD
Ad languagesEnglish, Spanish, Portuguese

Key sectorsTourism, real estate, finance, trade

$7.56MConversion value
$805KAd spend managed
9.40xAverage ROAS
16.83xBest single month ROAS

Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.

The platforms we work in every day

Google AdsMeta AdsMicrosoft AdsPerformance MaxTikTok AdsAmazon AdsMerchant CenterLinkedIn AdsGA4
Working with Miami

A bilingual market with a busy winter.

Miami is a gateway for trade and travel with Latin America, a major tourism destination and a growing finance hub around Brickell. Many customers search in Spanish, English or both.

01Hospitality and tourism

High season, direct bookings

Hotels, restaurants and tours peak in the winter season, when visitors arrive from colder states and abroad. Search and Meta campaigns aim for direct bookings, with budgets planned around Art Basel and the busiest weeks.

  • Direct booking tracking end to end
  • Budgets set by season
  • Campaigns for visitors searching from abroad
02Real estate and finance

Leads from Brickell to the beaches

Developers, brokers and financial firms sell to local, out of state and international buyers. Search and Meta are split by language and market, with lead forms tracked to viewings and closed deals.

  • Meta housing ad rules followed
  • Leads tracked to viewings and closings
  • English and Spanish campaigns split
03Trade with Latin America

Campaigns across borders

Importers, exporters and logistics firms based in Miami sell into Latin America as well as the US. Campaigns run by country and language, in Spanish and Portuguese where it fits, with leads judged on quality.

  • Campaigns by country and language
  • Copy you approve in each language
  • Lead quality reviewed monthly
Costs

How much does it cost to advertise on Google in Miami?

There are two parts to the cost of PPC in Miami: what you pay the ad platforms for clicks, and what you pay us to run the account.

01

Your ad budget, paid to the platforms

The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in USD. You set it, you can see every charge, and it stays in your accounts.

02

Our fixed monthly fee

One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.

03

What decides the cost per click in Miami

Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.

Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.

The local calendar

Miami's season, month by month.

Miami runs to a different rhythm from most US cities, with its peak in the winter months.

JanFebMarAprMayJunJulAugSepOctNovDec
Late March

Miami Open

The tennis tournament brings international visitors and media to the city. Hotels, restaurants and hospitality plan ads around the fortnight.

June to November

Hurricane season

Storms change demand for home services, supplies and travel. Campaigns are ready to scale up quickly, or pause and change copy when a storm makes ads inappropriate.

Late November

Black Friday and Cyber Monday

Prices in the auctions climb across the country. Promotions go into the feed early and budgets rise in steps through the month.

Early December

Art Basel Miami Beach

The art fair and the events around it make early December one of the city's busiest weeks. Hotels, restaurants and event businesses run direct booking ads weeks ahead.

December onwards

Winter high season

Visitors and seasonal residents arrive for the warm months. Hospitality and local services raise budgets for the season and hold them until spring.

Questions

Before you ask.

Do you have an office in Miami?

No. We have no Miami office and no staff in Florida. Serann Marketing is a remote team, a trading name of Serann LLC in Wyoming, and we work with Miami businesses over video calls, email and shared dashboards.

How do you handle the time difference?

We work on UK hours, which overlap with your morning in Miami. Calls are booked at the start of your day, and much of the daily account work is done before you are online. Questions sent later in your day get an answer the next UK morning.

Do you run Spanish language ads?

Yes. Spanish and English run as separate campaigns or ad groups, with their own keywords, ads and landing pages, and copy you approve. Reports show each language separately, so you can see where the return comes from.

Do you follow Meta's rules for housing ads?

Yes. In the US, Meta treats housing ads as a special category with limits on targeting by age, gender and detailed location. We build real estate campaigns within those rules from the start, so they are not rejected or restricted later.

Who owns the accounts?

You do. Ad accounts, pixels and analytics stay in your company's name, and we work through access you can remove at any time. If we part ways, everything stays with you.

Is PPC the same as Google advertising?

Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Miami businesses we usually start with Google and add the others where they pay back.

How much should a Miami business spend on Google Ads?

Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.

How soon will we see results?

Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.

Next step

Miami business? Get three changes in writing.

Tell us about your business and the markets you sell to. A specialist reads the account with read-only access and replies with three changes, in the order we would make them.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
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