Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for Amsterdam businesses, from e-commerce brands and tech firms to hospitality around the canals. A remote team runs campaigns in Dutch and English, judged on profit.
Welcome to AmsterdamKey sectorsTech, finance, logistics, creative
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Amsterdam is a hub for tech, finance around the Zuidas, logistics through Schiphol and the port, and a large international workforce. Customers search in Dutch and English, and campaigns should treat them separately.
Dutch buyers expect local payment methods such as iDEAL, clear delivery times and a store in their own language. We run Shopping and Search in Dutch, with feeds and landing pages to match, and measure on orders.
Software, fintech and service companies around the Zuidas and beyond often sell across Europe in English. LinkedIn, Search and Microsoft Ads are built by market and language, with CRM data showing which leads paid.
Hotels, tours and restaurants compete with booking sites for visitors arriving through Schiphol. Search and Meta campaigns aim for direct bookings in several languages, measured on revenue rather than clicks.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Amsterdam business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Amsterdam include tech, finance, logistics, creative.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Amsterdam brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Amsterdam: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in EUR. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The Netherlands has its own gift days and holidays. These are the ones Amsterdam campaigns are built around.
The country turns orange, and Amsterdam hosts some of the biggest street parties. Orange clothing, party goods and hospitality all move in the weeks before.
Dutch Mother's Day falls on the second Sunday in May. Gift, flower and beauty campaigns run in Dutch in the fortnight before.
The broadcast and media technology show brings an international trade audience to Amsterdam. B2B suppliers plan LinkedIn and Search around it.
The electronic music conference and festival fills venues across the city. Hotels, bars and events run ads in Dutch and English for the week.
Dutch retailers now run Black Friday alongside the traditional December gift days. Promotions go into the feed early and budgets rise in steps.
Pakjesavond on 5 December is a main gift moment for many Dutch families, ahead of Christmas. Gift campaigns run in Dutch from mid November and wind down after the 5th.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no office or staff in Amsterdam or anywhere in the Netherlands. We are a remote team on UK hours, one hour behind you, so most of the working day overlaps. We work with Amsterdam businesses by video call, email and shared dashboards.
Yes. Dutch and English run as separate campaigns or ad groups, with their own keywords, ads and landing pages. Dutch copy comes from you or a translator you trust, and we build and test it like any other ad. A skincare account we run already includes the Netherlands.
Consent Mode v2 is set up and tested, your cookie banner is checked for the right signals, and conversions in GA4 and Google Ads are matched against real orders. The legal text of your banner and privacy policy stays with you or your adviser.
Yes. Each new country gets its own feed, prices, language and dates, measured on its own. One UK and EU skincare account we run covers six markets, including the Netherlands, Germany and France, all in one account.
You do. Google Ads, Merchant Center, Meta and GA4 stay in your company's name, and we work through access you grant and can remove at any time. Nothing needs to be handed back if we part ways.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Amsterdam businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Tell us about your business and the markets you sell in. A specialist reads the account with read-only access and replies with three changes, ranked by priority.
We use Google Analytics and Meta Pixel cookies to measure the site and our ads, only if you agree. Our other analytics use no cookies. Cookie policy
Google Ads
Meta Ads
Microsoft Ads
Performance Max
TikTok Ads
Amazon Ads
Merchant Center
LinkedIn Ads
GA4