Google Ads, Shopping, Meta and Amazon Ads for health and supplement brands. Supplements sit under some of the strictest ad policies there are, so claims, ingredients and tracking are checked before a dollar is spent.
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
One product page can put a supplement account at risk. The work is growing sales while every ad, product and landing page stays within Google's and Meta's health policies.
Ad copy, product titles and landing pages checked against Google's healthcare policies and the authorised health claims for your market. Wording that promises to treat or cure is rewritten before it causes a disapproval or a suspension.
Shopping and Search built around how people search: by ingredient, by need and by form, such as capsules, powder or gummies. Brand and non-brand are kept apart, so you see what a new customer costs.
Supplements are bought again. Where the store can report it, we read the value of repeat orders and subscriptions, so first order targets reflect what a customer is worth over time, not one basket.
Most supplement accounts that struggle are not losing on bids. They are losing products, ads or the whole account to policy.
Promises to treat, cure or prevent a condition break Google's policies and, in the UK and EU, the rules on health claims for food supplements. A single page can lead to a Merchant Center misrepresentation suspension.
Google keeps a list of unapproved pharmaceuticals and supplements, and some ingredients are restricted by country. Products that contain them are disapproved, and advertising them can put the whole account at risk.
Google's personalised advertising rules do not allow targeting based on health conditions, and Meta limits health-based targeting too. Audiences are built around products and purchases, never around the condition a product addresses.
Before and after photos, body images and weight loss promises are restricted on Meta and Google. Creative that relies on them gets rejected or limited, so we test angles that sell on ingredients, routine, taste and format.
Policy and tracking first, because a suspended account cannot be optimised. Budget only grows once the catalogue is safe to advertise.
Ads, feed and landing pages checked against health policies, and purchases checked against real orders.
Wording, titles and attributes corrected, and restricted products kept out of ads before they cause trouble.
Shopping and Search grouped by margin and search intent, with brand kept apart.
Budget moved in measured steps, judged on first orders and repeat value.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
Yes, most can, as long as products are not on Google's unapproved list and titles, descriptions and landing pages avoid claims the policies do not allow. We check the catalogue before campaigns go live, so problems are fixed before Google finds them.
Yes. We check the site and the account against the points Google's review looks at, including health claims, and fix what is wrong before requesting a review. Each failed review can make the wait before the next one longer, so the first request should be the right one.
Yes, within Meta's rules on health products, which limit some targeting, imagery and claims. Creative is built to sell on ingredients, routine and format, and results are read against the store's own orders as well as Meta's reporting.
Many brands see interest rise in January, when people start new routines, and again around Black Friday. Your own sales history matters more than the calendar, so budgets are planned from it and raised in measured steps.
It depends on your range and margins. Amazon Ads reaches people who shop there by habit, but fees change the profit on every order. We compare both channels on profit and recommend where each product should be pushed.
Send a short brief about your brand. A specialist reads the account with read-only access and replies with the three changes we would make first, yours to keep whether you hire us or not.
We use Google Analytics and Meta Pixel cookies to measure the site and our ads, only if you agree. Our other analytics use no cookies. Cookie policy
Google Ads
Meta Ads
Microsoft Ads
Performance Max
TikTok Ads
Amazon Ads
Merchant Center
LinkedIn Ads
GA4