Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for Madrid businesses, from corporate firms on the Castellana to retailers and hospitality. A remote team runs Spanish campaigns on hours that overlap with yours.
Welcome to MadridKey sectorsFinance, corporate services, government, tourism
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Madrid is Spain's capital and a major corporate centre, with finance, government, real estate and tourism. Spanish working and shopping hours run later than in much of Europe, and campaigns should follow them.
Corporate headquarters, consultancies and financial firms along the Paseo de la Castellana sell to procurement teams across Spain. LinkedIn, Search and Microsoft Ads run in Spanish, judged on qualified leads and signed work.
From the boutiques of the Salamanca district to brands selling online across Spain, retail campaigns run on Spanish feeds and search terms. Shopping and Meta are measured on orders, with sales dates planned well ahead.
Spanish evenings run late, so ad schedules follow Spanish habits rather than a UK default. Consent Mode v2 and a GDPR compliant banner keep GA4 and Google Ads measuring within what each user agreed to.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Madrid business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Madrid include finance, corporate services, government, tourism.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Madrid brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Madrid: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in EUR. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
Spain's retail year has its own peaks. These are the ones Madrid campaigns are built around.
Three Kings' Day is a major gift day in Spain, and the winter sales traditionally begin the next day. Gift campaigns run until the 5th, then feeds switch to sale prices.
The international tourism fair brings travel buyers and sellers to Madrid. Tourism and hospitality suppliers plan LinkedIn and Search around it.
Spanish Mother's Day falls on the first Sunday in May, and Madrid's San Isidro festivities follow in mid May. Gifts, flowers and local hospitality all have a reason to advertise.
Much of Spain takes its holidays in August and Madrid goes quiet. B2B budgets often fall back, while travel and leisure campaigns elsewhere rise.
Marketplaces promote 11 November in Spain, and it now opens the run into Black Friday. Retailers can start promotions early or hold budget for later in the month.
Spanish retail's biggest promotional week. Offers go into the feed early and budgets rise in steps, so campaigns are ready when costs climb.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Madrid office and no staff in Spain. We are a remote team on UK hours, one hour behind Madrid, so most of the working day overlaps. We work with Madrid businesses by video call, email and shared dashboards.
Yes. Campaigns for Spain run in Spanish, with Spanish keywords, ads and landing pages. Copy comes from you or a translator you trust and is approved before launch. Spain and Latin America use different vocabulary, so campaigns for Spain are written for Spain.
We cover the tracking. Consent Mode v2 is configured and tested, banner signals are checked in Tag Manager, and conversions in GA4 and Google Ads are compared with real orders. The legal text is for you or your adviser.
Yes. Ad schedules and budgets follow Spanish habits, including later evenings, rather than a default copied from another market. We check hour by hour results in your own account before changing anything.
You do. Every ad account, feed and analytics property stays in your company's name, under access you grant and can withdraw whenever you like. Every login and file stays with you.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Madrid businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Write us a few lines about your business in Spain. A specialist checks the account with read-only access and sends the three changes we would make first.
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