Google Ads, LinkedIn, Microsoft Ads and Meta for Boston businesses, from biotech and education to financial services, healthcare and local retail. A remote team runs your account and reports on revenue and qualified leads.
Welcome to BostonKey sectorsEducation, biotech, healthcare, finance
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Boston and Cambridge are known for universities, biotech around Kendall Square, hospitals and research, and asset management in the Financial District. Most of these sectors sell to specialists who research carefully.
Biotech, medtech and lab suppliers sell to scientists and procurement teams. Search and LinkedIn are built on technical terms, with healthcare ad policies checked first and leads tracked to quotes and orders.
Universities, schools and course providers advertise to students in the US and abroad. Search, Meta and LinkedIn are measured on completed applications, with domestic and international audiences in separate campaigns.
Asset managers and financial advisers sell to investors who compare slowly. Search and LinkedIn target real intent, copy is cleared by your compliance team before launch, and leads are judged on accounts opened.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Boston business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Boston include education, biotech, healthcare, finance.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Boston brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Boston: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in USD. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
Boston's own calendar is shaped by its universities and its marathon. These are the moments we plan for.
A Massachusetts holiday on the third Monday in April, and race day. Running brands, hotels and restaurants plan ads around the weekend.
Graduations across the city's universities bring families into town. Hotels, restaurants and gift brands see a busy few weeks.
Many Boston leases turn over on 1 September, so moving, storage, furniture and cleaning services peak around it. Budgets rise in late August.
The rowing regatta brings athletes and visitors to the Charles River. Hotels and hospitality in Boston and Cambridge plan ads for the weekend.
Retail auctions peak. Promotions are loaded into the feed in advance and budgets rise in steps through November.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Boston office and no staff in Massachusetts. Serann Marketing is a remote team, a trading name of Serann LLC in Wyoming, and we work with Boston businesses over video calls, email and shared dashboards.
We work on UK hours, which overlap with the Boston morning. Calls are booked for your morning, and much of the account work is finished before you start. Anything sent in your afternoon is picked up first thing the next UK day.
Yes. Education campaigns run on Search, Meta and LinkedIn, measured on completed applications rather than enquiries. Domestic and international audiences are kept apart, so each has its own budget, copy and deadlines.
Yes, within platform rules and your compliance process. Copy is cleared by your team before launch, targeting avoids restricted categories, and leads are judged on accounts opened or assets won, not form fills.
Our Google Ads accounts average 9.40x ROAS, with $7.56M in conversion value on $805K of ad spend managed. Accounts run in GBP; figures converted to USD. Individual results vary, and most of these accounts are e-commerce.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Boston businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Tell us about your organisation in a few lines. A specialist reads the account with read-only access and sends back the three changes we would make first.
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Google Ads
Meta Ads
Microsoft Ads
Performance Max
TikTok Ads
Amazon Ads
Merchant Center
LinkedIn Ads
GA4