Paid search and paid social for Cardiff businesses, from Cardiff Bay media firms to city centre retailers and public sector suppliers. Our remote team works on UK hours across Google Ads, Meta and Microsoft Ads, and judges every campaign on profit.
Welcome to CardiffKey sectorsPublic sector, media, finance, retail
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Cardiff is home to the Senedd and the Welsh Government, a strong media and production sector, a busy retail centre and big stadium weekends. Welsh is an official language, and some audiences expect it.
Cardiff has a large TV and film production sector around the Bay and beyond. Studios, facilities and suppliers sell to producers and commissioners, so Search and LinkedIn are judged on briefs and bookings, not visits.
Organisations working with the Welsh Government, councils and public bodies often need Welsh alongside English. We run separate Welsh and English ads where your audience expects both, using copy you or your translator approve.
St David's, Queen Street and the arcades draw shoppers, and stadium events fill the centre on big weekends. Retail and hospitality ads follow fixture and concert dates, measured on sales and bookings.
PPC, pay per click, paid search, Google ads, online advertising: different names for the same work. We put your Cardiff business in front of people who are already looking, and judge every click on what it earns. Busy sectors in Cardiff include public sector, media, finance, retail.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Cardiff brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Cardiff: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The dates that bring crowds and spending to Cardiff, and what we plan for each.
Home internationals fill hotels, bars and restaurants in the centre. Hospitality ads start before the fixtures and use match weekend copy.
Wales's national day is a natural moment for Welsh brands, gifts and food. Bilingual copy fits here, and campaigns can run through the week before.
Students come back to the city's universities. Housing, food, fitness and retail aimed at them get their best window of the autumn.
The market and late opening bring shoppers into the centre. Retailers nearby switch to Christmas copy and longer ad schedules.
Online auctions are at their busiest. Promotions are loaded into the feed in advance and budgets climb in steps through the month.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Cardiff office and no staff in Wales. We are a remote team working on UK hours, and we work with Cardiff businesses by video call, email and shared dashboards. You deal directly with the specialist who runs your account.
Yes. We run Welsh and English versions side by side, each with its own ads and matching landing pages. Welsh copy comes from you or a translator you trust, and we build and test it like any other ad. Reports show both languages separately.
Yes. Campaigns can target Wales, Cardiff or a radius around your site, with their own budgets and dates. That matters when Welsh school holidays differ from England's, or when your offer only applies in Wales.
Yes. B2B campaigns run on Search and LinkedIn, built on the services producers and commissioners look for, and judged on enquiries that became paid work. Negatives keep job seekers and students out of the spend.
Each month you get a dashboard with spend, revenue, return and the changes we made, with reasons. Leads and sales come first, clicks last, and where a number went down the report shows it plainly.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Cardiff businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Tell us about your Cardiff business in a short brief. A specialist checks the account with read-only access and replies with the three changes that would come first.
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