Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for Dallas and Fort Worth businesses, from corporate service firms and retailers to home services. A remote team runs the account daily and reports on profit.
Welcome to DallasKey sectorsCorporate HQs, finance, logistics, retail
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Dallas Fort Worth is home to many corporate headquarters, a large financial and professional services sector, logistics around DFW Airport and fast growing suburbs. Campaigns need to match each audience.
Headquarters and business services across Uptown, downtown and Las Colinas sell to procurement teams and executives. LinkedIn, Search and Microsoft Ads reach them by role and intent, and leads are tracked to signed contracts.
Retailers selling across Texas and the US need Shopping and Performance Max on feeds that pass review and match real searches. Budgets follow margin, not volume, and brand searches are kept out of prospecting results.
Home services across the suburbs compete for the same calls. Radius and ZIP code targeting, call tracking and Google Business Profile keep spend in the areas you actually serve, with every call recorded against its source.
You may know it as Google advertising, paid search or Facebook ads rather than PPC. For a Dallas business it means one thing: being in front of people at the moment they look for what you sell, and paying only when they click. Busy sectors in Dallas include corporate hqs, finance, logistics, retail.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Dallas brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Dallas: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in USD. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The national dates and Texas moments that move demand across the metro.
The start of summer and a big sale weekend for retail and home improvement. Promotions go into the feed early and budgets rise for the long weekend.
A weekend when qualifying clothing and school supplies are free of state sales tax. Back to school retailers raise budgets and lead their ads with the saving.
Weeks of crowds at Fair Park bring visitors from across the state. Food, hospitality and local retail run ads around the fair.
The Cowboys' Thanksgiving game and the shopping weekend that follows make this the busiest stretch of the year. Budgets climb from early November so bidding is ready.
Gift searches run until the last shipping dates, then campaigns turn to pickup in store and gift cards.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Dallas office and no staff in Texas. We are a remote team, Serann Marketing being a trading name of Serann LLC in Wyoming, and we work with Dallas businesses through video calls, email and shared dashboards.
We work on UK hours. That overlaps with the Dallas morning, so calls are booked early in your day, and most account changes are made before your office opens. Questions sent later are answered the next UK morning.
Either. Campaigns can target the whole metro, individual cities like Plano or Fort Worth, ZIP codes or a radius around each site, with bids set by how each area converts. Location reports are reviewed monthly.
Yes, through our B2B package. LinkedIn reaches buyers by role and company, Search and Microsoft Ads capture intent, and offline conversions from your CRM show bidding which leads became contracts.
You do. Every account stays in your company's name, and we work through access you grant and can remove at any time. Logins, pixels and files all stay with you if we part ways.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Dallas businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Get in touch with your website and rough monthly spend. A specialist audits the account with read-only access and lists the three changes we would make first.
We use Google Analytics and Meta Pixel cookies to measure the site and our ads, only if you agree. Our other analytics use no cookies. Cookie policy
Google Ads
Meta Ads
Microsoft Ads
Performance Max
TikTok Ads
Amazon Ads
Merchant Center
LinkedIn Ads
GA4