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Free tool · Checker

Find the feed errors before Google does.

Disapproved products do not show in Shopping or Performance Max. Upload your feed and get a list of every problem, with the product IDs affected, in a few seconds.

Use the tool
  • Free
  • No sign-up
  • Runs in your browser
Your feedCSV, TSV, TXT or XML

Runs in your browser. Nothing you type or upload is stored or sent.

How to read it

What the checker looks at.

01

Required attributes

id, title, description, link, image_link, availability and price for every product, plus brand and a GTIN or MPN where Google expects them.

02

GTINs that do not add up

Every GTIN has a check digit. A typo or a made-up barcode fails that check, and Google will flag the product. The checker tests each one.

03

Titles and descriptions

Length limits, titles in capitals, promotional words such as free delivery or sale, and duplicate titles that make products compete with each other.

04

Prices and availability

Prices without a currency, sale prices above the normal price, and availability values Google does not accept.

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Questions

Before you ask.

Is my feed uploaded anywhere?

No. The file is read by your browser and checked on your device. Nothing is sent to us or stored.

Which formats work?

Tab or comma separated files with a header row, as used in Google Sheets and most shop exports, and RSS or Atom XML feeds with g: attributes, as produced by Shopify apps, WooCommerce plugins and feed tools.

Does a clean report mean no disapprovals?

No. Google also checks the landing page, images, policies and your account. This checker catches the data problems that cause most disapprovals, so fix those first and then check the Diagnostics tab in Merchant Center.

What is identifier_exists?

For products without a GTIN, such as handmade or custom items, set identifier_exists to no. The checker then stops asking for a GTIN or MPN for that product.

Next step

Feed still getting rejected?

Send a short brief. A specialist reads your account with read-only access and comes back with the three changes we would make first.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
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