Google Ads, Shopping, Performance Max, Meta and Microsoft Ads for London brands, from West End retailers to firms in the City. One remote team runs your account on London time and reports on what it earned.
Welcome to LondonKey sectorsFinance, retail, tech, professional services
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
London auctions are busy in almost every sector. Budget goes further when it follows search terms, postcodes and margins rather than broad targeting.
Oxford Street, Covent Garden and the online brands that compete with them all chase the same shoppers in November and December. We build Shopping and Performance Max on clean feeds, so peak spend lands on products that make money.
Law firms, consultancies and financial businesses sell to buyers who search with intent and compare carefully. Search, Microsoft Ads and LinkedIn are judged on qualified enquiries, with offline conversions feeding signed work back into bidding.
A clinic in Clapham gains nothing from clicks in Enfield. Targeting by borough, postcode or radius, plus Google Business Profile and call tracking, keeps local spend close to the people who can actually walk in.
PPC, pay per click, paid search, Google ads, online advertising: different names for the same work. We put your London business in front of people who are already looking, and judge every click on what it earns. Busy sectors in London include finance, retail, tech, professional services.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for London brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in London: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in GBP. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
The dates that move London demand, with budgets, feeds and copy ready before each one arrives.
Flowers, gifts and restaurant bookings build in the fortnight before. Promotions and delivery cut-offs go into Shopping and Search early, so the ads stop before orders can no longer arrive in time.
Running, fitness and sports nutrition brands use race weekend for launches and offers. Search and Meta budgets are planned around the date, not reacted to afterwards.
Tennis, summer clothing, screenings and hospitality all have a reason to advertise during the Championships. Copy and budgets follow the fortnight.
The bank holiday weekend changes footfall, transport and opening hours across west London. Local hospitality and retail ads are scheduled around closures and crowds.
The most competitive auctions of the retail year. Budgets rise in steps from early November, so bidding has learned before costs peak.
Feeds switch to sale prices overnight and budgets stay up through the week between Christmas and New Year, when many Londoners shop from home.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. Serann Marketing is a remote team, and we have no London office and no staff based in the city. We work with London businesses over video calls, email and shared dashboards, on UK hours, so your working day and ours are the same.
Yes. Campaigns can target boroughs, postcodes or a radius around your premises, with bid adjustments where some areas sell better. For businesses that serve all of London, we still check location reports and pull back from areas that spend without converting.
We set up Consent Mode v2, check that your cookie banner sends the right signals, and make sure GA4 and Google Ads count each sale once. Your legal wording stays with you or your adviser; we handle the tracking that depends on it.
You do. Google Ads, Meta, Merchant Center and GA4 stay in your company's name. We work through access you grant and can remove at any time, and every login, pixel and file stays with you if we part ways.
Across the Google Ads accounts we run, average ROAS is 9.40x, on $805K of ad spend managed and $7.56M in conversion value. The best single month reached 16.83x for a professional haircare brand. Accounts run in GBP; figures converted to USD. Individual results vary.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For London businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Send a short brief and a specialist will read your account with read-only access, then reply with the three changes we would make first. They are yours to keep, whether you hire us or not.
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