Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for Lisbon businesses, from hotels and tourism to tech companies and retailers. A remote team on the same clock as you runs the account and judges it on profit.
Welcome to LisbonKey sectorsTourism, tech, services, retail
Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.
The platforms we work in every day
Lisbon combines a large tourism trade, a growing tech and start-up scene that hosts Web Summit, and service centres for international firms. Local customers expect European Portuguese, while visitors search in many languages.
Hotels, guesthouses, tours and restaurants compete with booking platforms for visitors from across Europe and beyond. Search and Meta campaigns run in several languages and are measured on direct bookings and revenue.
Tech companies, start-ups and service centres in Lisbon often sell across Europe in English. LinkedIn, Search and Microsoft Ads are built by market and language, and judged on pipeline rather than leads alone.
Portuguese in Portugal differs from Brazilian Portuguese in spelling, vocabulary and tone, and local shoppers notice. Keywords, ads and landing pages for Portugal use European Portuguese, with copy you or your translator approve.
PPC, pay per click, paid search, Google ads, online advertising: different names for the same work. We put your Lisbon business in front of people who are already looking, and judge every click on what it earns. Busy sectors in Lisbon include tourism, tech, services, retail.
Text ads at the top of Google for the words your customers type, from "near me" searches to exact product and service names.
Google ShoppingProduct listings with photo and price in Google Shopping and Performance Max, built on a clean Merchant Center feed.
Social media adsPaid social for Lisbon brands: Meta and TikTok campaigns that find new customers and bring back people who visited your site.
Microsoft and Bing adsMicrosoft Ads, often cheaper per click, reaching desk-based and older buyers that Google alone misses.
Tracking and reportingConversion tracking, GA4 and call tracking set up properly, so you see sales and enquiries per ad, not just clicks.
Landing pages and websitesLanding pages and Shopify, WooCommerce or WordPress sites built for the traffic you pay for, hosted and looked after by us.
There are two parts to the cost of PPC in Lisbon: what you pay the ad platforms for clicks, and what you pay us to run the account.
The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in EUR. You set it, you can see every charge, and it stays in your accounts.
One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.
Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.
Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.
Lisbon's festivals, conferences and the Portuguese retail year, planned before each one arrives.
The January sales follow Christmas. Feeds switch to sale prices and budgets stay up through the first weeks of the year.
Portuguese Mother's Day falls on the first Sunday in May. Gift, flower and beauty campaigns run in Portuguese in the fortnight before.
Lisbon's June festivities, peaking on the night of 12 June for Santo António, fill Alfama and the old neighbourhoods. Hospitality and local businesses run ads through the month.
The tech conference brings a large international crowd to Parque das Nações. Hotels, restaurants and B2B tech firms plan campaigns around it.
Portuguese retailers run Black Friday promotions ahead of Christmas. Discounts are loaded into the feed in advance and spend climbs in measured steps.
Portuguese families celebrate on Christmas Eve, so gift campaigns end with the last delivery date before the 24th.
The same playbooks run for clients in every city we work with. Pick the one closest to your business.
Shopping, Search, Meta and TikTok for beauty brands, scaled into peak on profit.
IndustryPPC for haircare and salon brands, with non-brand Search built to beat brand.
IndustryShopping and Meta for fashion and fabric stores, with feeds built on size and colour.
IndustryShopping and Search for car parts stores, built on make, model and part number.
IndustryShopping and Search for catering equipment and spare parts, built on part numbers.
IndustryShopping, Search and Meta for furniture and homeware stores with long buying journeys.
No. We have no Lisbon office and no staff in Portugal. We are a remote team on UK hours, and Lisbon keeps the same clock as the UK, so our working days match. We work with Lisbon businesses by video call, email and shared dashboards.
Yes. Campaigns for Portugal use European Portuguese keywords, ads and landing pages, not Brazilian Portuguese. Copy is written or checked by you or a translator you trust, then approved before it runs. Campaigns for Brazil, if you need them, run separately.
Yes. Campaigns can target people searching for Lisbon from other countries, in their own language where you have approved copy, with bids set by how each market books. Reports show which countries actually book, not only which ones search.
We handle the tracking. Consent Mode v2 is set up and tested, the cookie banner is checked for the right signals, and GA4 and Google Ads are matched to real bookings and orders. Privacy wording stays with you or your adviser.
Each month you get a dashboard with spend, revenue, return and the changes we made, in euro. It leads with bookings, orders and profit, and where a number went down it is shown as down.
Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Lisbon businesses we usually start with Google and add the others where they pay back.
Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.
Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.
Tell us about your business in a short brief. A specialist reads the account with read-only access and replies with the three changes we would act on first.
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