PPC agency · Seattle

PPC for Seattle brands, from Search to Amazon.

Google Ads, Amazon Ads, Microsoft Ads, Meta and LinkedIn for Seattle companies, from software and e-commerce brands to outdoor retailers and local services. A remote team runs the work and judges it on profit.

The Space Needle at blue hour, SeattleWelcome to Seattle
The Space Needle at blue hour
--:--local time · United States
Time zonePacific (PST / PDT)
CurrencyUSD
Ad languagesEnglish

Key sectorsTech, e-commerce, aerospace, maritime

$7.56MConversion value
$805KAd spend managed
9.40xAverage ROAS
16.83xBest single month ROAS

Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.

The platforms we work in every day

Google AdsMeta AdsMicrosoft AdsPerformance MaxTikTok AdsAmazon AdsMerchant CenterLinkedIn AdsGA4
Working with Seattle

A city built on software and retail.

Seattle is home to some of the world's largest technology and e-commerce companies, as well as aerospace, coffee, outdoor and maritime businesses. Its brands often sell on Amazon and their own sites at once.

01Amazon and e-commerce

Amazon and Google on one set of numbers

Brands that sell on Amazon and their own store need both judged together. Amazon Ads, Shopping and Performance Max are planned as one budget, so a sale is not claimed twice and spend follows margin.

  • Amazon Ads and Shopping planned together
  • Margin by channel, not just ROAS
  • Prime Day budgets set in advance
02Software and B2B

LinkedIn and Microsoft for tech buyers

Seattle's software companies sell to technical and business buyers. LinkedIn targets by role, Microsoft Ads reaches people at work, and CRM data feeds back so campaigns learn which leads became revenue.

  • LinkedIn by role and company
  • Microsoft Ads for buyers at work
  • Offline conversions from your CRM
03Outdoor and lifestyle

Gear for the mountains and the coast

Outdoor, coffee and lifestyle brands sell to customers who research before they buy. Shopping feeds with clear specs and Meta creative tested on purchases keep spend on the products that actually sell.

  • Feed titles with specs and materials
  • Seasonal ranges swapped in the feed
  • Creative tested on cost per purchase
Costs

How much does it cost to advertise on Google in Seattle?

There are two parts to the cost of PPC in Seattle: what you pay the ad platforms for clicks, and what you pay us to run the account.

01

Your ad budget, paid to the platforms

The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in USD. You set it, you can see every charge, and it stays in your accounts.

02

Our fixed monthly fee

One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.

03

What decides the cost per click in Seattle

Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.

Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.

The local calendar

Seattle's year, in ad spend.

The retail calendar plus the moments that matter most to Seattle brands.

JanFebMarAprMayJunJulAugSepOctNovDec
Late May

Memorial Day and outdoor season

Memorial Day weekend opens the summer for outdoor retail, camping and travel. Shopping and Meta move to summer ranges ahead of the weekend.

July

Prime Day

Amazon's members' sale, usually held in July, pulls shoppers across every retail channel. Brands run Amazon Ads and Google side by side, and competitors' deals shape the auctions.

Late August to early September

PAX West

The gaming convention over Labor Day weekend brings players and industry to downtown Seattle. Games and hardware brands plan ads around it.

Late November

Black Friday and Cyber Monday

The busiest days of the year on Amazon and on Google. Budgets across both are planned together, so neither channel cannibalises the other.

December

Holiday shopping

Gift searches run until the last shipping dates. Campaigns then move to gift cards and winter ranges.

Questions

Before you ask.

Do you have an office in Seattle?

No. We have no Seattle office and no staff in Washington. Serann Marketing is a remote team, a trading name of Serann LLC in Wyoming. We work with Seattle businesses by video call, email and shared dashboards.

How do you handle the time difference?

We work on UK hours, so the overlap with Seattle is your early morning. Calls are booked then, and the routine account work is done overnight your time, so changes are live when your day starts.

Do you run Amazon Ads?

Yes. Amazon Ads sits alongside Google Shopping and Meta in the same plan. We look at sales across all three, so a product is not pushed hard on one channel while it loses money on another, and Prime Day budgets are planned with Google promotions.

Do you work with health and wellness brands in Washington?

Yes, with care. Washington's My Health My Data Act sets strict rules on consumer health data, including consent before it is collected or shared. We set up tracking and audiences so health related data is not sent to ad platforms without the consent your adviser requires.

Who owns the accounts?

You do. Google Ads, Amazon Ads, Meta and GA4 stay in your company's name, and we work through access you can remove at any time. Campaign history, audiences and tracking all remain yours if we ever part ways.

Is PPC the same as Google advertising?

Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Seattle businesses we usually start with Google and add the others where they pay back.

How much should a Seattle business spend on Google Ads?

Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.

How soon will we see results?

Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.

Next step

Seattle brand? Let us read the account.

Send a short brief covering Amazon, Google and any other channels you run. A specialist reads the accounts with read-only access and replies with the first three changes we would make.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
Get in touch