PPC agency · Dublin

Dublin PPC, run on Irish dates.

Google Ads, Shopping, Meta, Microsoft Ads and LinkedIn for Dublin businesses, from tech and financial services to retailers selling across Ireland. A remote team on the same clock as you runs the account and reports in euro.

The Ha'penny Bridge on the Liffey, DublinWelcome to Dublin
The Ha'penny Bridge on the Liffey
--:--local time · Ireland
Time zoneGMT / IST
CurrencyEUR
Ad languagesEnglish

Key sectorsTech, financial services, pharma, retail

$7.56MConversion value
$805KAd spend managed
9.40xAverage ROAS
16.83xBest single month ROAS

Live Google Ads data · updated monthly · through September 2026 Google Ads accounts we run, complete months only. Accounts run in GBP; figures converted to USD.

The platforms we work in every day

Google AdsMeta AdsMicrosoft AdsPerformance MaxTikTok AdsAmazon AdsMerchant CenterLinkedIn AdsGA4
Working with Dublin

Ireland's market, not the UK's.

Dublin hosts the European headquarters of many global tech companies, a large financial services sector around the IFSC, and retailers competing with UK sites. Irish campaigns need Irish prices, dates and rules.

01Retail and e-commerce

Irish feeds, euro prices

Irish shoppers compare local stores with UK sites, and delivery and returns often decide the sale. We run Ireland as its own market, with euro prices, Irish shipping details in Merchant Center and ads that say what arrives when.

  • Ireland run as its own market
  • Euro prices and Irish delivery in the feed
  • Promotions set to Irish dates
02Tech and B2B

Leads from the Docklands

Software, fintech and service companies around Silicon Docks and the IFSC sell across Europe. LinkedIn, Search and Microsoft Ads are built by market and judged on pipeline, with CRM data feeding back into bidding.

  • Campaigns by market and language
  • Offline conversions from your CRM
  • LinkedIn by role and company
03Consent and tracking

GDPR and Consent Mode v2, done properly

Ireland is under GDPR, and Google expects Consent Mode v2 for advertising to users in the EEA. We check that your cookie banner sends the right signals, so GA4 and Google Ads keep measuring within what users agreed to.

  • Consent Mode v2 set up and tested
  • Banner signals checked in Tag Manager
  • Each sale counted once
Costs

How much does it cost to advertise on Google in Dublin?

There are two parts to the cost of PPC in Dublin: what you pay the ad platforms for clicks, and what you pay us to run the account.

01

Your ad budget, paid to the platforms

The money for clicks goes straight from your card to Google, Microsoft, Meta or TikTok, in EUR. You set it, you can see every charge, and it stays in your accounts.

02

Our fixed monthly fee

One fixed fee for running the account, agreed in writing once we understand your channels and goals. No percentage of spend, so we have no reason to push your budget up.

03

What decides the cost per click in Dublin

Competition for your search terms, your margins and the area you target. Busy sectors and city-centre postcodes cost more per click, which is why we start with the searches and areas that already sell.

Want a starting figure? Try the Google Ads budget calculator or the ROAS and break-even calculator.

The local calendar

The Irish calendar, built in.

Irish bank holidays and school dates differ from the UK's. These are the moments Dublin campaigns are planned around.

JanFebMarAprMayJunJulAugSepOctNovDec
Early February

St Brigid's Day bank holiday

Ireland's newest bank holiday gives a long weekend early in the year. Travel, hospitality and retail can use it as the first promotion after January.

17 March

St Patrick's Day

The festival and parade fill the city and bring visitors from abroad. Hospitality, tourism and Irish brands run their biggest spring campaigns around it.

August

Back to school

Irish schools return towards the end of August, earlier than many UK brands plan for. Uniform, stationery and tech retail campaigns run through the month.

31 October

Halloween

Halloween is a big night in Ireland, with costumes, sweets and parties, and the October bank holiday falls close to it. Ranges and ads go live in early October.

Late November

Black Friday and Cyber Monday

Irish shoppers buy from Irish and UK sites alike. Euro promotions go into the feed early and budgets rise in steps through the month.

26 December

St Stephen's Day sales

In Ireland the sales start on St Stephen's Day. Feeds switch to sale prices overnight and budgets stay up through to New Year.

Questions

Before you ask.

Do you have an office in Dublin?

No. We have no Dublin office and no staff based in Ireland. We are a remote team that works on UK hours, which are the same as Irish time, so your working day and ours line up. Calls, email and shared dashboards cover everything.

Can you run Ireland separately from the UK?

Yes, and usually we should. Ireland gets its own campaigns or targeting, prices in euro, Irish delivery and returns details, and Irish dates. A beauty and skincare account we run covers six markets, Ireland among them, each measured on its own.

Do you handle GDPR and Consent Mode v2?

We handle the tracking side. Consent Mode v2 is set up and tested, the cookie banner is checked for the right signals, and GA4 and Google Ads are matched against real orders. Privacy wording stays with you or your legal adviser.

Do you report in euro?

Yes. Accounts that run in euro report in euro, showing spend, revenue and return each month alongside the changes we made. Our published results are shown in USD, converted from accounts that run in GBP.

Do you work with tech and B2B companies?

Yes. LinkedIn, Search and Microsoft Ads are built by market and role, and judged on pipeline rather than form fills. CRM data flows back into bidding, so campaigns learn which leads turned into customers.

Is PPC the same as Google advertising?

Yes, mostly. PPC means pay per click: you pay when someone clicks your ad. Google Ads is the biggest PPC platform, but the same model runs on Microsoft Ads (Bing), Facebook and Instagram, TikTok and Amazon. For Dublin businesses we usually start with Google and add the others where they pay back.

How much should a Dublin business spend on Google Ads?

Enough to buy a meaningful number of clicks on the searches that sell, then more as the numbers prove themselves. We look at your margins, average order or lead value and the competition for your terms before suggesting a budget, and the budget calculator on our site gives a first estimate.

How soon will we see results?

Search ads can bring enquiries and sales within days of going live. The bigger gains come over the first two to three months, as tracking is fixed, wasted searches are cut and budget moves to what converts. You see every change and the effect in the monthly report.

Next step

Advertising in Ireland? Let us read the account.

Send a short brief about your Irish business. A specialist reads the account with read-only access and comes back with the three changes we would make first, yours to keep.

01You send a short brief about the business.
02We read the account with read-only access.
03You get three changes in writing, yours to keep either way.
Get in touch