Accounts we run, measured on conversion value as reported by Google Ads, complete months only. Clients are named by sector, never by name.
The best complete month each account recorded in the last eighteen, measured on conversion value.
Two patterns worth naming. The beauty and haircare peaks land in November and December, which is peak trading. The car parts and catering peaks land in March, outside any season, which makes them the cleaner evidence of what the account work is doing.
Six accounts, each with the problem we found, the work, and the numbers that followed.
Its best month, November, turned £6,961 into £117,192 at 16.83x, the highest single month of any account we run. In eighteen months it never dropped below 10x on a full month.
From October to November spend rose 37% and ROAS rose with it, from 7.74x to 10.69x. November returned £141,638, the largest single month of conversion value in the book.
December brought the highest value, £116,458 on £14,611. November brought the highest return, 9.06x. August matched the best non-peak efficiency at 8.38x.
A B2B parts supplier with no back-end site access, so every feed fix went through a supplemental feed. March returned £50,624 on £3,585, a 14.12x month. April and February, eleven months apart, both held above 15x.
We inherited a loss-making manual CPC Shopping campaign and a standing instruction not to bid on the brand name.
June 4.44x, July 9.56x, August 8.96x. Value up 4.4x in two months while spend rose 2.2x. Months with broken tracking are left out.
The store moved from BigCommerce to Shopify. Both Performance Max campaigns still pointed at the old Merchant Center, so products were approved and in stock but served zero impressions, and the best campaign had been paused.
Monthly value had fallen from £9,725 to £2,892. After the rebuild, 7.14x and then 8.00x: the two best months in eighteen.
The same loop runs on every account, against the Google Ads data itself, not a monthly dashboard.
Two accounts reported zero conversions for thirty days. Merchant Center was clean on both, so it was tracking, not the feed. No bidding decision is worth anything until that is fixed.
Search term audits find concentrated pockets of spend with no sales, usually one product line or one name collision, not waste spread thinly.
Demand Gen was failing on three accounts at once: 0.51x, 2.01x and zero conversions. That is one decision about a channel, not three campaign tweaks.
Budgets rise in measured steps, not to whatever Google recommends, and bid targets stay untouched that week, so the effect can be read.
When the same brand converts at zero across two clients’ accounts, the cause is stock, price or the product page, not the advertising.
Budget recommendations are checked against the data before they reach you. Catching a wrong answer is worth more than the recommendation.
Where tracking distorts a period, it is left out and we say so. Where a blended figure is down, it is shown as down.
Source: Google Ads, complete months only, over an 18 month period. Conversion value as reported by Google Ads. Individual results vary.
Talk to the person who would run your account. We read your numbers and you get three changes in writing, whether you hire us or not.